Why Are My Wordpress Emails Going to Spam

Why Are My Wordpress Emails Going to Spam?

6 mins

If you’re a website owner who uses WordPress, you know the importance of email. If you have noticed that your emails from the platform are going to spam. 

Don’t worry – you’re not alone. But why is it happening?

There are a few different reasons why your WordPress emails might be going to spam. First, let’s take a look at some of the most common reasons: 

Your emails might be getting caught in spam filters. This can happen if you’re sending a lot of emails or if the content of your emails is flagged as spammy by forum admins or recipients. To avoid this, be sure to use reliable email service and limit the number of emails you send per day.

We understand it can be a daunting task to fix. However, we’ve tried to prepare a guideline that should help you fix the issue as easily as possible.

What’s the Difference Between Spam and Regular Emails?

It’s easy to confuse spam emails with regular emails, especially since many spam emails are designed to look like they’re from a legitimate source. So, what’s the difference between the two?


Spam emails are unsolicited messages that are sent in bulk, often for commercial purposes. These messages are usually sent without the recipient’s permission and can be difficult to opt-out of.

In contrast, regular emails are messages that are meant to be opened and read by the recipient. These messages usually come from someone you know or have given your permission to contact you.

While spam emails can be annoying, they’re not as harmful as phishing emails, which are designed to trick you into giving away personal information or clicking on malicious links.

If you’re ever unsure about an email, it’s best to err on the side of caution and mark it as spam.

Why are Your WordPress Emails Going to Spam Folder?

If you’ve been noticing that your WordPress emails are going straight to your recipients’ spam folders, there could be a few different reasons why.


First, it’s important to make sure that you’re using a reliable email service provider (ESP). There are a lot of free or low-cost ESPs out there, and while they may be tempting, they often don’t have the best deliverability rates. 

Second, check your email content. If you’re including too many images or links, or if your subject lines are too long, that could be triggering spam filters. 

Finally, take a look at your sending reputation. If you’ve been marked as spam by a lot of recipients in the past, that could also be causing your emails to go to spam.

Fortunately, there are a few things you can do to improve your deliverability rate and get your emails into the inboxes of your intended recipients.

How Do Spam Filters Identify Spam Emails?

Spam filters are a vital defense against the deluge of unwanted emails that fill our inboxes on a daily basis.

But how do they work? In order to identify spam emails, spam filters use a variety of different techniques, including heuristic analysis, pattern matching, and text analysis.

Heuristic analysis is used to identify email messages that share characteristics with known spam messages. This type of analysis looks for features that are commonly found in spam emails, such as unusual formatting, strange embedded objects, and suspicious links.

By looking for these telltale signs, heuristic analysis can often catch spam before it reaches your inbox.

Pattern matching is a common technique used by spam filters. This approach involves comparing the structure and content of an email message to a database of known spam messages.

If a match is found, the email is classified as spam. This method is often used in conjunction with heuristic analysis, as it can help to confirm the results of the initial scan.

Text analysis is an effective way to identify spam emails. This technique looks at the actual text of an email message to try to determine its purpose.

It uses, text analysis algorithms to look for keywords and phrases that are commonly associated with spam messages. If enough of these “red flags” are present, the email will be classified as spam.

By using a combination of these different techniques, spam filters can effectively weed out most junk mail before it reaches your inbox.

So the next time you wonder how your filter managed to catch that pesky piece of spam, you can rest assured that it’s doing its job, and doing it well!

How To Prevent WordPress Emails From Going to Spam Folder?

If you run a WordPress site, there’s a good chance you’ve had an email end up in your recipient’s spam folder. This can be frustrating, especially if you’re sending important information or updates.

Fortunately, there are several steps you can take to help prevent your WordPress emails from going to spam. 

First, be sure to use a reliable email service. These services provide extra deliverability features that can help your emails avoid the spam folder. 

Second, avoid using common spam triggers in your emails such as certain words or phrases, all caps text, and excessive links. 

Third, make sure your From address is valid and includes your domain name. Emails with invalid From addresses are more likely to be marked as spam. 

Fourth, set up SPF and DKIM records for your domain. These records help to verify that your emails are coming from a legitimate source. 

Finally, keep an eye on your bounce rate and unsubscribe rate. If either of these rates is high, it’s a sign that your emails are not being well-received and could be landing in the spam folder more often. 

By following these tips, you can help ensure that your WordPress emails reach their intended destination.

How To Avoid The Triggering The Spam Filters While Emailing?

While there’s no guaranteed way to avoid the spam folder, there are certain steps you can take to reduce the chances of your messages being flagged as spam. 

Here’re  a few guidelines that should help you get started:

1. Avoid using common spam trigger words in your subject line. Words like “free,” “win,” and “guarantee” can raise red flags for spam filters. Instead, try using personalization or curiosity-inducing phrases to grab your readers’ attention.

2. Keep your message clear and concise. Spam filters often flag messages with large amounts of text or links as suspicious. So make sure your email is easy to scan and free of clutter.

3. Use a professional sender name and email address. Unrecognizable sender names and addresses are more likely to be marked as spam. To avoid this, use a consistent sender name and email address that includes your business name or website URL.

4. Include a plain text version of your message. Many spam filters can’t read HTML emails, so including a plain text version of your message will help ensure that your message gets through.

5. Monitor your bounce rate and unsubscribe rate. If you see a sudden spike in either of these metrics, it could be an indication that your messages are being flagged as spam. If this happens, make sure to adjust your sending frequency and tactics accordingly.

Tips To Identify Spam Emails On WordPress

So how can you tell if an email is really from WordPress, or if it’s just spam? 

Here are a few tips:

Check The Email Address

Most legitimate emails from WordPress will come from an address ending in “”. If you see any other extension or no extension at all, it’s likely that the email is not from WordPress.

Look For Grammatical Errors

Spammers often send out mass emails quickly, without taking the time to proofread them. So if you see any obvious grammatical errors in an email purporting to be from WordPress, it’s probably a fake.

Check For Suspicious Links

If an email from WordPress contains links, hover over them with your mouse to see where they will take you before clicking. If the link looks suspicious or takes you to a website that you don’t recognize, it’s probably best to delete the email.

By following these tips, you can help protect yourself from spam emails masquerading as being from WordPress.

Wrap Up 

Email is a powerful marketing tool, but if your messages are ending up in people’s spam folders, you’re not reaching your full potential.

So far, we’ve looked at the difference between spam and regular emails, why WordPress emails might be going to spam, and how to prevent them from doing so.

We also shared tips on how to identify spam emails in WordPress. By following these guidelines, you can keep your email marketing strategy on track and avoid having your messages filtered out by recipients’ spam filters.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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