what is website spam score

What is Website Spam Score? – Everything You Need to Know!

5 mins

Most people know what spam is, right? But have you ever wondered how your website ranks in terms of spam? A spam score is a number that you can use as an easy way to determine how trustworthy the website generating it may be.

Websites receiving grades from 0-17 indicate they have been classified as “spam” by Moz, meaning there’s likely some kind of marketing campaign going on behind closed doors with these sites!

The higher the spam score, the more likely it is that the site is involved in activities like link buying, keyword stuffing, and other black hat SEO techniques. Conversely, sites with low spam scores are more likely to be reputable and trustworthy.

So, next time you’re wondering why a particular site isn’t ranking well on Google, check its spam score. It just might hold the key to unlocking the mystery.

What Is A Website Spam Score And How Is It Calculated?

Most website owners are aware of Google’s PageRank algorithm, which is used to determine a website’s position in search engine results pages (SERPs). 


However, few people know about Google’s other scoring system, which is used to determine whether a site is likely to be spammy. This scoring system is known as the “website spam score.”

The website spam score is a measure of how likely a website is to be involved in the spammy activity.

It is calculated using a number of factors, including the number of links from spammy websites, the presence of certain keywords on the website, and the use of black-hat SEO techniques.

Sites with high spam scores are more likely to be penalized by Google and other search engines. If you’re concerned about your website’s spam score, there are a few things you can do to improve it.

First, make sure that all of your links are from high-quality websites.

Second, avoid using jargon or keywords that could be associated with spam.

Finally, practice good SEO techniques and avoid using black-hat techniques that could get your site penalized.

How Can You Reduce Your Website’s Spam Score?

There are a number of factors that can contribute to a high spam score for your website. Here are some of the most common:

  1. Use too many keywords in your content.When you stuff your content with too many keywords, it’s called keyword stuffing. This is a major red flag for search engines, and it will result in a high spam score for your site.
  2. Using the wrong keyword density. If you use too many keywords, or if you use them in the wrong way, it can lead to a high spam score. The correct keyword density is between 1-3%.
  3. Not using enough readable content. Make sure that your content is easy to read and understand. If it’s full of jargon or difficult to decipher, search engines will penalize you with a high spam score.
  4. Using too many links in your content. Having too many links in your content can be seen as a form of spam by search engines. If you want to include links, make sure they’re relevant and add value to the reader.
  5. Not using alt tags for images. If you have images on your website, make sure to use alt tags. These are used to describe the image and help search engines index them properly.
  6. Using duplicate content. If you have multiple pages on your website with the same content, it will be seen as duplicate content by search engines. This will result in a high spam score for your site.
  7. Not having enough social signals. Social signals are an important factor in SEO. If you want to improve your website’s ranking, make sure to include social media buttons and links to your social media profiles.
  8. Not using proper title tags and meta descriptions. Title tags and meta descriptions are used to give search engines information about your website. Make sure they’re keyword rich and relevant to your site’s content.
  9. Not having a mobile-friendly website. More and more people are using their mobile devices to access the internet. If your website isn’t optimized for mobile, you’ll get a high spam score.
  10. Not using SSL encryption.SSL encryption is a must-have for any website nowadays. If you don’t have it, your website will get a high spam score.

There are a number of factors that can contribute to a high spam score for your website, but don’t worry – there are plenty of ways to reduce it. By following the tips above, you can improve your website’s ranking in search engines and avoid being penalized for spam.

Common Techniques Used By Spammers To Boost Their Website’s?

As you may already know, spammers use a variety of techniques to boost their website’s ranking in search engines. Some of these techniques are more common than others. Here is a list of some of the most common techniques used by spammers to boost their website’s ranking:

  • Creating fake or low-quality backlinks: This is one of the most common techniques used by spammers to improve their website’s ranking. They create fake or low-quality backlinks from websites that have a high PageRank.
  • Using keyword stuffing: This technique involves cramming a large number of keywords into the content of their website in an attempt to make it more relevant to search queries.
  • Creating door sites: This is a technique whereby spammers create websites that are designed solely for the purpose of ranking highly in search engine results. These websites typically have little or no content and are simply made up of a large number of keywords.
  • Participating in link farms: A link farm is a group of websites that all link to each other. Spammers will often participate in these schemes in order to boost their website’s ranking.
  • Hijacking popular websites: This is a technique whereby spammers take over popular websites and redirect visitors to their own website. This can be done by hacking into the website’s code or by creating fake versions of popular websites.

While these are some of the most common techniques used by spammers to improve their website’s ranking, there are many other methods that they may use. If you suspect that a website is using spamming techniques to boost its ranking, you can report it to the search engine in question.

Final Considerations

While there are many factors that contribute to a high spam score, fortunately, there are also several ways to reduce it and improve your website’s ranking in search engines.

At first glance, a high spam score for your website may seem like bad news. But by understanding how it is calculated and what factors contribute to a high spam score, you can take steps to reduce it and improve your website’s ranking in search engines.

There are many techniques that spammers use to boost their website’s ranking, but by following the guidelines set out by Google, you can avoid being penalized and keep your website’s spam score low.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

Control form spam forever and win. Feel the burn!

Then only $14 / mo.