What is Product Handle in Shopify?

What is Product Handle in Shopify?

6 mins

A product handle is simply a unique URL for a specific product in your Shopify store. It’s generated automatically based on the product title, but you can edit it to be whatever you want.

The product handle is used to link to the product page from anywhere else on your sites, such as your home page, collections pages, and blog posts.

Having a unique product handle for each of your products is important for two main reasons- It makes it easier for customers to find the exact product they’re looking for on your site. It allows you to control how your products are shown in search engines like Google.

How to get a Shopify product handle?

How to Get Product Handle in Shopify?

If you’re looking to get a handle on your product in Shopify, there are a few things you can do.

First, consider using the built-in handle generator. This will create a unique handle for your product based on its title and other information.

You can also manually create a handle for your product by going to the “Edit Products” page and selecting “Create new product.” From there, you can enter whatever handle you’d like. Once you have a handle for your product, make sure to use it consistently across all of your marketing materials.

This will help potential customers find your product more easily online. In addition, be sure to include keywords that describe your product in the handle itself.


This will help improve your search engine ranking and ensure that potential customers see your product when they’re searching for something similar.

Product Object Shopify

A product object on Shopify represents a physical or digital product that you sell in your Shopify store. A product object includes information such as the product’s name, price, and description. You can also add images, videos, and other media to a product object.

To add a product object to your Shopify store, you need to create a new product object in the Shopify admin. You can do this by going to Products > Add product. After you’ve created a new product object, you can add it to your store by adding it to a collection.

Collections are groups of products that you can create to organize your store. For example, you might create a collection of men’s shoes, women’s shoes, and kids’ shoes.

To add a product object to a collection, go to the Collections page in the Shopify admin and click the Add products button next to the collection that you want to add the product to.

Shopify Handle Vs Title

If you’re a new ecommerce store owner, you may be wondering what the difference is between a Shopify handle and a title. Here’s a quick explanation: A Shopify handle is the unique name that you give to your shop.

It’s what appears in your shop’s URL, so it’s important to choose something that is easy to remember and share. Your shop’s title is how your shop will be listed in search engines. When someone searches for your shop on Google, your title is what will appear in the search results.

So it’s important to choose a title that accurately describes what you sell and includes some keywords that potential customers might use when searching for your type of product.

What is Shopify Change Product Handle?

Shopify change product handle is a tool that allows you to quickly and easily change the handle of your product. This can be useful if you need to change the name of your product, or if you want to create a new URL for your product.

Changing your product handle will also update your product’s URL automatically. The process is simple and only takes a few seconds. To change your product handle, simply go to your Shopify admin, click on “Products”, and then select “Change Product Handle”.

Enter the new handle in the “New Product Handle” field, and then click “Save”. Your new product handle will be applied immediately. Note that you can also change your product’s URL by clicking on “Edit” next to the “URL” field.

This will allow you to enter a new URL for your product. However, keep in mind that changing your product’s URL will not update its handle automatically. You will need to update the URL separately.

Also, note that changing your product’s handle will not affect its ranking in search engines. If you want to change your product’s ranking, you will need to submit a new sitemap to Google.

Where is Shopify Product Handle?

If you sell products through Shopify, you may be wondering where your product handle is located. The product handle is actually a code that is assigned to each product in your shop. This code is used to identify the product and is used by Shopify to track inventory levels and calculate shipping costs.

To find your product handle, simply go to your Shopify account and click on the “Products” tab. Then, click on the “More actions” drop-down menu and select “Edit code.”


The product handle will be displayed in the “Product handle” field. If you need to change your product handle, simply type in the new code and click “Save.”

Keep in mind that changing your product handle can affect your shop’s URL, so be sure to update any links that point to your products accordingly. With a little bit of detective work, you should be able to locate your Shopify product handle in no time.

What is a Shopify Page Handle?

A Shopify page handle is a unique identifier for a page on a Shopify store. It is used to reference the page in the shop’s code and can be customized to make the page more easily found by search engines. The handle also forms part of the page’s URL.

For example, if a Shopify store has a blog section with several different pages, each page would have its own unique handle. The handles for these pages could be something like “blog-page-1”, “blog-page-2”, etc.

These handles would then be used in the code of the site to reference each respective page, and would also form part of that page’s URL (e.g.

Customizing a page’s handle can be useful from an SEO perspective, as it allows you to include keywords in the URL that may help the page rank higher in search engine results pages (SERPs).

However, it is important to note that changing a page’s handle will result in changes to its URL, which could potentially cause issues with any links or bookmarks that point to that URL (e.g. if someone has linked to and you change the handle to “blog-page-2”, anyone clicking on that link will now be taken to a 404 error page).

As such, it is generally advisable to only change handles for new pages, or pages where there are no existing links pointing to them; otherwise, it may be better to leave well enough alone!

How Do I Change My Shopify Product Handle?

You may have noticed that your Shopify product handle is the same as your product title. While this default setting is fine for some stores, others may want to change it to something more unique or descriptive.

Thankfully, changing your Shopify product handle is a quick and easy process. Simply follow these steps:

  1. Log in to your Shopify admin panel and navigate to the Products page.
  2. Find the product that you want to edit and click on the Edit button.
  3. In the Product Details section, you will see a field labeled “Handle.” This is where you can enter a new handle for your product.
  4. Once you’ve entered a new handle, be sure to click the Save button to save your changes.

Changing your Shopify product handle is a great way to optimize your store for SEO and make it easier for customers to find your products online. So if you’re looking to give your store a little boost, be sure to give this tip a try.

Can You Change the Handle in Shopify?

If you’re using Shopify as your ecommerce platform, you might be wondering if it’s possible to change your shop’s handle. The good news is that it is possible to change your shop’s handle in Shopify! Here’s a step-by-step guide on how to do it:
Step 1: Log into your Shopify account and go to the “Settings” tab.

Step 2: Under the “General” settings, you’ll see an option to change your shop’s handle.

Step 3: Enter the new handle you want for your shop and click “Save.”
And that’s all there is to it! Changing your shop’s handle in Shopify is a pretty simple process. Just remember to update any links or social media profiles that point to your old handle so that they reflect your new one.


Product handle is a term used in Shopify to refer to the unique identifier for a product. This identifier is used by Shopify to track products and keep track of inventory. Product handle can be either a number or a string of characters and is assigned to a product when it is created in Shopify.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

Control form spam forever and win. Feel the burn!

Then only $14 / mo.