What is Leadsquared Used For

What is Leadsquared Used For?

5 mins

LeadSquared is a CRM and marketing automation software that many businesses use to help with their marketing needs. But what is LeadSquared used for specifically?

LeadSquared is a software that helps businesses generate and track leads. It also allows businesses to automate their marketing and sales processes. It can be used for a variety of purposes, such as lead generation, lead management, lead nurturing, and sales force automation.

LeadSquared is a sales and marketing automation tool that enables businesses to track, manage, and nurture their leads throughout the customer lifecycle.

It is a cloud-based platform that provides users with real-time visibility into their leads, allows them to score and prioritize leads, and automates their marketing and sales processes.

What is LeadSquared and How Does it Work?

LeadSquared is marketing automation and customer relationship management software that enables businesses to increase sales and productivity.

The software provides a platform for sales and marketing teams to manage leads, contacts, deals, and opportunities. It also offers a range of features to help businesses automate tasks such as email marketing, lead capture, and lead nurturing.

In addition, LeadSquared provides tools for tracking customer behavior and measuring campaign performance.

As a result, businesses can use LeadSquared to obtain a holistic view of their customers and sales pipeline.

Additionally, LeadSquared offers integration with popular CRM and ERP systems. This enables businesses to manage their customer data in one central location. So, businesses can use LeadSquared to increase sales productivity and efficiency.

What Type of Company is LeadSquared?

LeadSquared is a cloud-based marketing automation and lead management software solution for small and medium businesses. It enables users to capture and track leads, as well as nurture and score them according to their engagement with the company.


The solution also provides tools for sales teams to follow up with leads, manage their pipeline, and close deals. It was founded in 2012 by brothers Rakesh Singh and Manoj Ravindranath, who are also the co-founders of Zoho Corporation, a global leader in business software solutions.

The company is headquartered in Pleasanton, California, with offices in India, Singapore, UAE, and the Philippines.

What Are the Key Features of LeadSquared?

LeadSquared is a web-based CRM system designed to help businesses increase sales and improve customer relationships. Its features include lead capture, contact management, pipeline tracking, and analytics.

LeadSquared also offers a mobile app, which allows users to access their account information and perform tasks while on the go.

  • One of the key features of LeadSquared is its lead capture capabilities. The system offers a variety of ways to capture leads, including web forms, landing pages, and social media integration. LeadSquared also makes it easy to segment and target leads, making it easier to convert them into customers.
  • Another key feature is LeadSquared’s contact management system. The system provides users with an easy way to track and manage their contacts, as well as keep track of their interactions with leads and customers. The system also includes a built-in email tool, which allows users to send mass emails to their contacts.
  • Additionally, LeadSquared’s pipeline tracking feature is another key selling point. The system includes a visual pipeline that helps users track the status of their deals, as well as provides an overview of their sales funnel.
  • Finally, LeadSquared’s analytics tool gives users insights into their sales data, including conversion rates, average deal size, and more.

Overall, LeadSquared is a powerful CRM system that offers a wide range of features to help businesses increase sales and improve customer relationships.

Why You Need LeadSqured?

If you manage a business, big or small, then you know the importance of lead capture and conversion. You likely also know how challenging it can be to get people to sign up for your emails, download your ebooks, or schedule a consultation. That’s where LeadSquared comes in. LeadSquared is a powerful lead capture and conversion tool that makes it easy to turn your website visitors into leads.

Here are some reasons you need LeadSquared for your business: 

  • LeadSquared helps you capture more leads. With LeadSquared’s powerful lead capture forms, you can easily turn your website visitors into leads. 
  • LeadSquared helps you convert more leads into customers. With LeadSquared’s advanced lead management and nurturing features, you can easily turn your leads into customers. 
  • LeadSquared helps you save time and money. With LeadSquared’s automation features, you can easily automate your lead capture and conversion process, saving you time and money. 
  • LeadSquared helps you get more out of your marketing budget. With LeadSquared’s advanced tracking and reporting features, you can easily track your return on investment (ROI) and make sure your marketing budget is working for you. 
  • LeadSquared helps you increase sales and grow your business. With LeadSquared’s sales acceleration features, you can easily increase sales and grow your business. 
  • LeadSquared helps you provide a better customer experience. With LeadSquared’s customer relationship management (CRM) features, you can easily provide a better customer experience by managing your leads and customers in one place. 

LeadSquared is the perfect tool for any business that wants to increase leads, conversions, and sales. So if you’re looking for a way to take your business to the next level, sign up for a free trial of LeadSquared today!

What is LeadSquared Used For?

LeadSquared is a marketing automation and leads management solution that helps sales and marketing teams accelerate the Revenue Engine.


The solution is used by over 3000 customers across the globe including Unilever, McDonald’s, Dell, Adobe, and more. 

LeadSquared provides 5 key solutions: 

  1. Lead Nurturing – Keep your leads engaged with personalized email campaigns even when you are not selling to them. 
  2. Lead Scoring – Assign each lead a score based on their interactions with your brand and their fit for your products or services. 
  3. Lead Segmentation – Group your leads into segments so you can target them with more relevant content. 
  4. Reporting & Analytics – Get real-time insights into your sales and marketing funnel to see what’s working and what’s not. 
  5. Sales Enablement – Equip your sales team with the tools they need to close more deals faster. 

Each of these solutions is designed to help businesses speed up the Revenue Engine and drive more sales. If you are looking for a way to improve your sales and marketing process, LeadSquared is a great option to consider.

Is LeadSquared a Good Company?

LeadSquared is cloud-based marketing automation and lead management software that enables users to track, score, nurture, and converts lead.

The company was founded in 2012 by alumni of the Indian Institute of Technology (IIT), Kharagpur.

LeadSquared has been recognized as one of the fastest growing companies in India and Asia by Deloitte Touche Tohmatsu (Deloitte) and NASSCOM.

The software is designed to help businesses accelerate their sales and marketing productivity. It offers a suite of tools for lead capture, contact management, email marketing, lead scoring, nurturing/drip campaigns, social media integration, webinar management, and more.

LeadSquared’s pricing starts at $50 per month for the basic plan which includes up to 5 users. The price goes up to $999 per month for the enterprise plan which supports an unlimited number of users. There is also a free trial available for 14 days.

Final Thoughts

So, there you have it, a brief overview of the key features of LeadSquared and why you need it in your business. We’ve also shown you some examples of how businesses are using LeadSquared to get better leads and sales.

Furthermore, we’ve given our verdict on whether or not we think LeadSquared is a good company. Overall, we believe that LeadSquared is a great tool for businesses of all sizes and can help you increase your bottom line.

If you want to learn more about how LeadSquared can work for you, head over to their website and sign up for a free trial today!


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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