What is a Good Conversion Rate on Shopify

What is a Good Conversion Rate on Shopify?

6 mins

When it comes to online stores, the Shopify platform is one of the most popular choices for businesses. But what’s a good conversion rate on Shopify?

There really is no one-size-fits-all answer to this question, as the conversion rate for any given shop will vary depending on a variety of factors. 

Including the products being sold, the target audience, and the marketing and advertising efforts in place

However, according to Shopify’s own data, the average conversion rate for shops on their platform is about 3.7%. So anything above that would be considered good.

What is the Average Conversion Rate Shopify?

The average conversion rate for Shopify is about 2%. This means that for every 100 visitors to your store, two of them will make a purchase. 

Of course, this is just an average and your actual conversion rate may be higher or lower.

There are a number of factors that can affect your conversion rate, including the design of your store, the quality of your products, the pricing of your products, and more. 


If you’re not happy with your current conversion rate, there are a number of things you can do to improve it. 

For example, you can work on optimizing your store design, making sure your products are high quality and fairly priced, and improving your marketing efforts.

By taking these steps, you can help to increase your conversion rate and make more sales on Shopify.

What is a Good Store Conversion Rate?

There’s no definitive answer to this question since it can vary greatly depending on the type of store and what industry it’s in. 

However, a good starting point is generally considered to be a conversion rate of 2-3%. This means that for every 100 visitors to your store, you can expect around 2-3 of them to make a purchase.

Of course, there are always going to be exceptions and some stores will have much higher or lower conversion rates. 

But as a general guideline, if your store’s conversion rate is in this range then you’re doing pretty well.

Is 5% a Good Conversion Rate?

The answer to this question depends on a number of factors, including the industry you’re in, the products or services you’re selling, and your target audience. 

However, in general, a 5% conversion rate is considered to be good. Industry standards for conversion rates vary widely.

For example, the average conversion rate for ecommerce websites is around 2-3%, while the average conversion rate for lead generation websites is around 10%. 

So, if you’re in an industry with a low average conversion rate, then a 5% conversion rate would be considered above average. 

Similarly, if you’re selling high-ticket items or services, then a 5% conversion rate may not be considered good enough.

On the other hand, if you’re selling lower-priced items or services, then a 5% conversion rate could be considered excellent. 

Ultimately, it’s up to you to decide what constitutes a good conversion rate for your business. 

If you have any doubts about whether your current conversion rate is good enough, consider running A/B tests to improve it.

What’s a Good Online Store Conversion Rate?

A good online store conversion rate is when a significant number of visitors to your site take the desired action.

The desired action could be anything from making a purchase, to signing up for a newsletter, or downloading a white paper. 

There is no magic number for what constitutes a “good” conversion rate because it varies greatly depending on the type of business you are in and what your goals are. 

However, as a general benchmark, most businesses aim for a conversion rate of 2-5%. There are many factors that affect your conversion rate. 

Some of these include

-The quality of your products or services.

-How user-friendly and easy to navigate your website is.

-The attractiveness of your website design.

-The clarity and effectiveness of your call to action.

-How well do you target your marketing efforts 

How to Increase the Conversion Rate on Shopify?

Any savvy business owner knows that the key to success is increasing conversions, and that’s especially true when it comes to eCommerce. 

After all, what good is driving traffic to your online store if nobody’s buying anything?

If you’re running a Shopify store, there are a few simple things you can do to increase your conversion rate. 


Here are 5 tips:

1. Offer free shipping. This is one of the most effective ways to increase conversions since everyone loves free shipping. Just make sure you offer it on orders over a certain amount so you don’t lose money on shipping.

2. Use high-quality product photos. This is especially important if you’re selling products that people can’t see in person before buying, like clothes or cosmetics. 

Use professional photos that show the product in its best light, and make sure the images are clear and well-lit.

3. Create compelling product descriptions. Your product descriptions should be more than just a list of features. 

They should tell a story and give customers a reason to want to buy your product. 

Use persuasive language and helpful info like customer reviews to increase conversions.

4. Make your website easy to navigate. If potential customers can’t find what they’re looking for on your website, they’re not going to bother buying anything.

Make sure your navigation is clear and easy to use, and that your website is designed in a way that makes sense for your customers.

5. Offer discounts and coupons. Everybody loves a good deal, so offering discounts and coupons can be a great way to increase conversions on your Shopify store. 

Just make sure you don’t give away too much, you still want to make a profit!

How to Find Conversion Rate on Shopify?

If you’re running a Shopify store, it’s important to track your conversion rate. This metric will tell you how many visitors to your site are taking the desired action, whether that’s making a purchase, signing up for a newsletter, or contacting customer support. 

There are a few different ways to find your conversion rate on Shopify.

The first is to head to the Reports section of your Shopify admin. Here, you’ll see an overview of your store’s performance, including traffic and conversion data.

Alternatively, you can use Google Analytics to track your conversion rate.  Simply create goals in Google Analytics and then track the resulting conversions under the “Acquisition” tab. 

Finally, if you’re using another platform alongside Shopify (such as Facebook Ads), you can also find your conversion rate there. 

For example, Facebook Insights will show you how many people who saw your ad clicked through to your shop and made a purchase.

Knowing your conversion rate is essential for understanding the health of your business and where improvements can be made. 

By tracking this metric over time, you can get a clear picture of what’s working well in your shop and what needs some work.

How Does Shopify Calculate Conversion Rates?

Shopify is a platform for businesses of all sizes to create an online store. One of the key metrics that Shopify tracks for store owners is conversion rate. 

Conversion rate is a measure of how many visitors to your store take the desired action, such as making a purchase or signing up for your newsletter.

It’s important to track because it gives you insight into how well your store is performing and where there might be room for improvement. 

There are several factors that go into calculating conversion rate, but the most important one is traffic. 

If you have a lot of visitors but few conversions, then you know you need to work on getting more people to take the desired action.

The formula for the conversion rate is

number of conversions/number of visitors * 100 = conversion rate%

For example, if you had 100 visitors and 10 of them made a purchase, your conversion rate would be 10%. 

You can increase your conversion rate by optimizing your website for conversions, such as adding relevant keywords to improve search engine ranking, providing clear calls-to-action, and offering discounts or free shipping.

By tracking your conversion rate and constantly working to improve it, you can ensure that more of your website’s visitors become paying customers.

Bottom Lines

If you’re not measuring your conversion rate, start now. If you are but want to improve it. 

Consider these factors, product quality, shipping times and costs, ease of use on your website or app, and customer service experience. 

Always be testing different elements on your site to see what increases your conversion rate because even a small improvement can have a big impact on your business.


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Michael Fied

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Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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