What Are Tags on Shopify

What Are Tags on Shopify?

5 mins

Tags are one of the most important aspects of Shopify. It features that classify various items such as products, customer data, orders, and other pieces of information in your Shopify store

You can use tags to organize your data and make it easy to find later. 

For example, you could create a tag for each of your products’ colors, or for the different events which you sell merchandise for. 

You can also use tags to track specific customer behaviors, like how often they visit your store or what pages they browse on. 

If you ever need to find data from a specific time period or customer interaction, tags will help you do it quickly.

What is a Tag on a Product?

In marketing, a tag is a label that is attached to a product or service. It is used to identify the product or service and to promote its sale. 

A tag may be made of paper, cloth, metal, or plastic, and it may be printed with text or graphics.

Tags are usually attached to products with string, adhesive tape, or other fasteners.

How Does Tag Concept Work On Shopify?

The Tag Concept is an app that helps Shopify merchants to manage and organize their products by tagging them with specific keywords. 

This makes it easier for customers to find the products they are looking for, and also allows merchants to track which products are being viewed and purchased the most. 

The app works by allowing merchants to add tags to their products, which can be customized according to the merchant’s needs. 

For example, a merchant selling clothes may want to tag their products with keywords such as “women’s clothing“, “men’s clothing“, or “children’s clothing“. 

Customers can then use these tags to search for specific items or browse through all of the products that have been tagged with a certain keyword. 

The Tag Concept app also provides merchants with statistics and insights into which products are being viewed and purchased the most, so that they can adjust their marketing and inventory accordingly. 

Overall, the Tag Concept is a valuable tool for Shopify merchants who want to optimize their store for customers and make sure they are offering the best possible shopping experience.

How To Use Tags on Shopify Store?

PHP If you’re looking to add product tags to your Shopify store, there are a few things you need to know. 

First, product tags must be added in the Language Tags section of your Shopify admin.

To do this, go to Online Store > Themes > Edit code. In the Layout directory, look for the theme.liquid file and click on it. 

Next, find the “Add a new language” drop-down menu and select “Product Tags.”

Once you’ve done that, you can start adding tags to your products. Simply enter the name of the tag in the “Name” field and then click on the “Add Tag” button. 

You can add as many tags as you want to each product, but keep in mind that too many tags can make it difficult for customers to find what they’re looking for.

When tagging products, try to focus on key features or benefits that will help customers narrow down their search.

What is the Shopify Tags API?

The Shopify Tags API allows you to add, update, and delete tags in your shop. You can also use the API to retrieve a list of all tags currently in use in your shop.

The Tags API is built on top of the existing Shopify API, which means that you can use it with any language or framework that supports making HTTP requests.

How to Identify Products by Tags?

Many products today come with tags that provide information about the product. These tags can be very helpful in identifying the product and its features. However, not all tags are created equal. 

Here are some tips for identifying products by their tags:

  • Look for a tag that clearly states the product name and/or brand. This will help you to quickly identify the product and ensure that you are getting the correct item.
  • Pay attention to the size of the tag. This can be helpful in determining whether or not the product will fit your needs.
  • Check for any special instructions or warnings that may be printed on the tag. This can help you to avoid any potential hazards associated with the product.
  • If possible, try to find a tag that includes a customer service number. This can be very helpful if you have any questions or concerns about the product.

By following these tips, you can ensure that you are able to quickly and easily identify products by their tags.

What is the Purpose of the Tag?

The purpose of the tag is to help organize your products and make them easier for customers to find. When choosing tags, think about what keywords you want customers to use when they search for your products. 


What Type of Product is it?

The type of product will also help determine which tags to use

For example, if you sell clothes, you will want to use tags such as “clothing”, “fashion”, or “style”. 

If you sell food, you will want to use tags such as “food”, “cooking”, or “recipe”.

What are Customer Tags?

Customer tags are a way to categorize and organize your customers in Shopify. You can use them to track things like what products your customers are interested in, where they came from, or whether they’re VIPs.

Customer tags can be really helpful if you want to segment your customers or target them with specific marketing campaigns. 

For example, if you have a sale on women’s clothing, you could target female customers who have tagged themselves as “interested in women’s clothing” with a special discount code.

Or, if you’re running a Refer-a-Friend campaign, you could give your existing customers a unique referral link to share with their friends, and then tag the new customers that sign up with the link as “referred by [existing customer].

How Many Tags Should You Use on Shopify?

There is no definitive answer when it comes to how many tags you should use on Shopify. 

However, a good rule of thumb is to use as many relevant tags as possible. This will help ensure that your products are properly categorized and easy to find for potential customers.

In addition, using too few tags can make your store seem unorganized and difficult to navigate.

Do Tags Matter on Shopify?

Yes, tags matter on Shopify

Here’s a more detailed explanation

When you add products to your store, you can assign tags to them. These help you keep track of your inventory and make it easier for customers to find what they’re looking for. 

For example, let’s say you sell t-shirts. You might have a tag for each size (small, medium, large), another tag for each color (red, blue, green), and another tag for each style (plain, printed).

This system lets you quickly see which products are in stock and makes it easy for customers to filter through your products to find what they want. 

Tags also come in handy when you run sales or need to promote specific products. 

For example, if you want to offer free shipping on all t-shirts this week, you can easily create a tag called “free shipping” and apply it to all the t-shirts in your store.

Then, when customers go to your site, they’ll be able to see which items qualify for free shipping. 

As you can see, tags provide a lot of benefits both for store owners and customers alike. So if you’re not using tags yet, we recommend giving them a try!

Wrap Up

All in all, understanding tags on Shopify is pretty easy once you get the hang of it. 

By now, you should have a good understanding of what tags are on Shopify, how to use them, and why they’re important. 

Just remember that they are important for your store’s organization, and can help boost your SEO game if used correctly! 

With a little trial and error, you’ll be tagging like a pro in no time.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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