Is WordPress or Shopify Better for SEO?

6 mins

WordPress and Shopify are two of the most popular website platforms in the world. Both have their pros and cons, but which one is better for SEO?

WordPress is one of the best, if not the best, platforms to use for SEO options. It offers a wide range of features and plugins that make it easy to optimize your website for search engines. 

Shopify is also a good platform for SEO, but it doesn’t offer as many features and plugins as WordPress does. 

However, Shopify is better suited for e-commerce stores than WordPress is, and it has more built-in SEO options than most other platforms.

Do Shopify Sites Have Good SEO?

Yes, Shopify sites have good SEO. Out of the box, Shopify comes with many built-in SEO features that can help your store rank higher in search engine results pages (SERPs). 

For example, each product page is automatically generated with a unique and search engine-friendly URL.

In addition, Shopify also allows you to set custom titles, meta descriptions, and alt tags for your products which can further improve your SERP rankings. 

Shopify regularly releases new updates that include improvements to their existing SEO features as well as new ones.

Why WordPress is Better Then Shopify?

There are many reasons why WordPress is better than Shopify. 


Here are just a few

1. WordPress is free and open source, while Shopify is proprietary software. This means that anyone can contribute to improving WordPress, and there are no limits to what you can do with it.

Shopify, on the other hand, is limited in terms of what you can do with it unless you pay for its more expensive plans.

2. WordPress has a much larger community and ecosystem behind it. This includes theme and plugin developers, support forums, etc.

So if you need help with your website, chances are someone has already written a tutorial or there’s a support forum for it. With Shopify, you’re pretty much on your own unless you want to pay for their premium support services. 

3. WordPress gives you full control over your site while Shopify does not. You host your own site with WordPress while Shopify hosts your site for you 

4. With WordPress, you are not locked into any one company as your service provider.

If you don’t like your hosting company or they raise their prices, you can easily switch to another without having to rebuild your entire website from scratch 

5. Since Shopify is a hosted platform, you are at the mercy of their uptime and security. If their servers go down, so does your website 

6. If Shopify decides to shut down tomorrow, your whole business would be gone with it. 

Whereas if WordPress shuts down, you could still run your business by switching to self-hosted

Does Shopify Hurt SEO?

The short answer is: No, Shopify does not hurt SEO

Here’s a more detailed explanation

Shopify is a platform that enables businesses to create an online store. It provides users with everything they need to build and run their store, including a customizable template, secure hosting, and shopping cart software. 

One of the reasons for using Shopify is that it’s optimized for search engine ranking. 

This means that businesses who use Shopify can expect to see their store appear higher in search results than those who don’t use the platform.

There are several factors that contribute to this, including the fact that Shopify stores are built on a clean and semantic codebase. This makes it easier for search engines to crawl and index them. 

Additionally, Shopify automatically generates sitemaps which help search engines discover all of the pages on your website.

Another reason why Shopify is good for SEO is that it offers support for structured data

This markup helps search engines understand the content on your website better and can result in richer snippets in the search results (which can lead to increased click-through rates).

Should I Switch from WordPress to Shopify?

If you’re considering making the switch from WordPress to Shopify, there are a few things you should keep in mind.

First, Shopify is a platform specifically designed for e-commerce businesses, while WordPress is a general-purpose content management system that can be used for e-commerce but isn’t specifically geared toward it. 

This means that Shopify has some features and tools that are specifically designed to help you run your online store, which can make it easier and more efficient to do so.

However, it also means that Shopify may not have all the same features and flexibility as WordPress. 

So it’s important to weigh your needs and decide which platform will better suit your business. 

Another thing to keep in mind is that switching from WordPress to Shopify will likely require some initial investment of time and money to get your new store up and running smoothly.

While there are ways to transfer your existing content from WordPress to Shopify, it’s not always an easy or straightforward process. 

And depending on the size and complexity of your current website, it could take some significant effort to get everything migrated over. 

So again, you’ll need to decide if the benefits of using Shopify are worth the initial investment required to make the switch.

Overall, whether or not you should switch from WordPress to Shopify depends on your specific business needs and goals. 

If you’re looking for a more robust e-commerce platform that is specifically designed for online stores, then Shopify may be a good choice for you. 

But if you prefer the flexibility and ease of use of WordPress, then stick with it. 

There’s no need to switch platforms unless you feel like doing so would benefit your business in some way.

WordPress Vs Shopify – Which One Should You Choose?

WordPress and Shopify are two of the most popular website-building platforms on the market today. 


Both have their pros and cons, but which one is the best for your needs

To help you make a decision, here is a comparison of WordPress and Shopify:

WordPress is a free, open-source platform that can be used to create any kind of website. 

It is very versatile and can be customized to suit your specific needs. However, it requires a bit of technical knowledge to set up and use, and it is not as user-friendly as Shopify.

Shopify is a paid platform that offers everything you need to create a professional online store. 

It is easy to use and comes with all the features you need to run a successful online business. 

However, it is more expensive than WordPress and has less flexibility in terms of customization.

So, If you are looking for a flexible and customizable platform that is also easy to use, then Shopify is the best option for you. 

However, if you are on a budget or you are looking for a more complex platform that offers more features, then WordPress is the better choice.

Shopify vs WordPress – Which is the Best Platform for Developers?

WordPress is a content management system (CMS) that enables you to create a website from scratch or improve an existing one. 

Shopify, on the other hand, is an e-commerce platform that allows you to create an online store. 

So, which platform is better for developers? 

WordPress is ideal for developers who want to create custom websites or add extra features to existing ones. 

If you’re familiar with coding, then you’ll be able to take advantage of WordPress’ vast range of plugins and themes.

Shopify, on the other hand, is a good choice for developers who want to create an online store quickly and without too much hassle. 

It’s also worth mentioning that Shopify is more expensive than WordPress. 

Both platforms have their own advantages and disadvantages. It really depends on what kind of website you want to create and which platform is better for you.

Final Thoughts

After going through our earlier discussions, you should have a better understanding of the pros and cons of Shopify vs WordPress for SEO.

If cost is a major factor and you’re comfortable with a little DIY, then WordPress may be the way to go. 

However, if you want an all-in-one solution that’s easy to use and maintain, then Shopify is probably your best bet. 

Whichever platform you choose, make sure you invest time in learning the ins and outs of SEO so that you can maximize your potential.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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