Is Shopify B2B Or B2C?

5 mins

Shopify is a platform aimed at small businesses, but it can be used by companies of any size. 

It’s designed to make it easy for business owners to create and manage their own online stores without having to learn coding or design skills. 

So, is Shopify B2B or B2C?

Shopify is typically thought of as a B2B ecommerce platform because it’s often used by businesses to power their online stores

However, it can also be used for B2C transactions. In fact, Shopify is probably one of the most popular ecommerce platforms for small businesses.

What is Shopify? 

Shopify is a platform for businesses of all sizes to create an online store. Shopify offers users a customizable platform, an easy-to-use checkout process, and a wide range of features.

Businesses can use Shopify to sell products online, in-store, and through marketplaces such as Amazon and eBay. 

How Does Shopify Work? 

Shopify works by giving businesses access to a customizable ecommerce platform.

Businesses can use this platform to create an online store and sell products to customers. Customers can purchase products from the store using a credit card or PayPal account. 

Shopify also allows businesses to sell products through marketplaces such as Amazon and eBay.

What Type of Business is Shopify?

Shopify is a platform for businesses of all sizes to create an online store. 


Shopify provides the tools and resources to help businesses build and design their own website, manage inventory, take payments, and ship orders. 

Shopify is used by businesses in a variety of industries, including retail, food and beverage, health and beauty, art and crafts, and more.

What is Shopify Plus?

Shopify Plus is a complete ecommerce solution that helps businesses grow their online sales. 

It’s designed for businesses of all sizes, from small businesses to large enterprises. 

Shopify Plus provides everything you need to create an online store, including a customizable shopping cart, payment processing, shipping, and customer management.

It’s also scalable, so you can start small and add more features as your business grows.

B2B Vs B2C- E-Commerce Market Size

B2C ecommerce sales will reach $1.915 trillion in 2019, a 20.7% increase from 20181. 

In contrast, B2B ecommerce is forecast to grow 11.6% to $12.433 trillion this year2. 

As the total market for ecommerce grows, so does the size of the gap between these two types of online transactions.

There are a number of reasons why B2C continues to outpace B2B in terms of growth. 

First, B2C companies are generally better at marketing their products and services online than B2B firms3. 

Second, customers are increasingly comfortable making purchases online, whether it’s through a desktop computer or mobile device4.

Finally, as more and more businesses move their operations online, they are becoming potential customers for B2C companies5. 

The disparity in growth rates is also due in part to the different ways that these two types of businesses operate. 

For example, most B2C companies sell goods that are suitable for individual consumers6, while B2B firms typically sell products that require some level of customization or service before they can be used7.

This difference makes it difficult to directly compare the size of the two markets since there is no apples-to-apples way to measure them8.

Examples of Shopify B2B

Shopify is a platform that enables businesses of all sizes to create an online store. 


While Shopify is typically thought of as a platform for B2C companies, it can also be used by B2B companies. 

In fact, Shopify has a number of features that make it well-suited for B2B businesses.

Here are some examples of how Shopify can be used for B2B businesses:

Create a custom catalog

Shopify allows you to create a custom catalog with products specifically tailored to your business’s needs. 

This can include adding custom product fields, creating product bundles, and setting up subscription products.

Set up customer groups

Customer groups let you segment your customers and offer them different pricing or terms based on their group membership. 

This is perfect for B2B businesses that want to offer volume discounts or special payment terms to their larger customers. 

Use third-party apps

There are many third-party apps available on the Shopify app store that add additional functionality to your stores, such as accounting integrations, quote requests, and appointment scheduling.

These apps can help streamline your business operations and make it easier to manage your B2B relationships.

What is the Meaning of B2C?

In business, the term “B2C” stands for “business-to-consumer.” This refers to the process of businesses selling products or services directly to consumers. The 

The B2C model is one of the most common types of businesses, as it typically involves companies selling products that individuals use on a daily basis.

There are a few key characteristics that define a B2C business

First, B2C businesses usually have a large customer base. 

Additionally, they also tend to sell relatively low-cost items, which means that each individual sale may not be very profitable.

However, because they sell such a high volume of products, overall profits can be significant. 

Finally, B2C businesses typically have shorter sales cycles than other types of businesses; 

This means that they can turn inventory quickly and generate revenue more rapidly. The vast majority of businesses are B2C businesses.

In fact, many of the largest companies in the world operate using the B2C model. For example, Walmart and Amazon are both massive B2C retailers. Other well-known B2Cs include McDonald’s, Nike, and Coca-Cola.

Is Shopify a B2C Company?

Shopify is not a B2C company. Shopify is a platform that helps businesses with their eCommerce, whether they are selling online, in-store, or on social media. 

Shopify does not sell products itself, and it does not have a customer-facing storefront.

While Shopify does have a few features that are geared toward B2C companies, such as the ability to create discount codes and abandoned cart emails, 

The majority of its features are focused on helping businesses with their back-end operations, such as inventory management and order processing. As a result, Shopify is best classified as a B2B company.

What Makes Shopify A Good B2B Company?

As you know by now Shopify is a B2B company. There are many reasons to love Shopify as a business. 

For starters, it’s user-friendly and has a ton of built-in features that make it great for businesses of all sizes. 

Additionally, it’s also scalable, so you can start small and grow as your business grows. 

Plus, it integrates with a lot of other business tools, which makes things even easier. 

But what really makes Shopify a great B2B company is its focus on security and compliance. This is crucial for businesses that need to keep their data safe and secure. 

And with Shopify’s recent announcement of Shopify Payments, it’s clear that they’re constantly innovating and improving their platform to meet the needs of their customers. 

All these factors make Shopify a great choice for businesses looking for a reliable, secure, and easy-to-use eCommerce platform.

Final Thoughts

All in all, Shopify is designed for entrepreneurs of all types. 

Whether you’re just getting started or have been in business for years, Shopify has the tools and features you need to build a successful online store. 

And because it offers both B2B and B2C capabilities, it’s a great choice for businesses that sell to both consumers and other businesses. 

So if you’re wondering whether Shopify is right for your business, the answer is probably yes!


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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