Is Klaviyo a CRM

Is Klaviyo a CRM?

5 mins

When it comes to marketing and email automation, there are a lot of different options to choose from. So, what is Klaviyo and what can it do for your business? Is Klaviyo a CRM? 

Yes, Klaviyo is a CRM. It’s not as widely known as Salesforce or HubSpot, but it’s a great tool for e-commerce businesses.

Klaviyo is a little bit different from traditional CRMs because it’s specifically designed for e-commerce businesses.

It helps you track customers’ interactions with your store and build out detailed profiles of each one. This makes it easy to target them with marketing campaigns that are likely to result in sales.

What is Klaviyo and How Does it Work?

Klaviyo is a tool that helps online businesses personalize their marketing to improve customer relationships. It does this by analyzing customer data and then creating a targeted email, social media, and web content. 

It help collects data from a variety of sources, including website activity, social media interactions, and purchase history. This data is then organized into customer profiles.

Klaviyo uses these profiles to create targeted content that is designed to encourage customers to take specific actions, such as making a purchase or subscribing to a newsletter. 

In addition to its personalization features, Klaviyo also offers a range of analytical tools that businesses can use to track the performance of their marketing campaigns. For example, businesses can use Klaviyo to see how many customers opened an email or clicked on a link. This information can be used to tweak future campaigns and ensure that they are as effective as possible. 

Overall, Klaviyo is a powerful tool that can help businesses improve their customer relationships. By using Klaviyo to personalize their marketing, businesses can increase sales, build loyalty, and create long-term relationships with their customers.

What Makes Klaviyo A Reliable CRM?

In a data-driven world, it’s more important than ever to have a CRM you can rely on. Klaviyo is a powerful tool that helps businesses of all sizes harness the power of data to drive growth.


Here are some reasons why Klaviyo is a reliable CRM:

  • Klaviyo is built on a foundation of data security and privacy. All data is stored securely and is never shared without your permission.
  • It offers complete control over your data. You decide what data to collect, how to use it, and who to share it with.
  • This tool provides flexible tools for segmentation and customization. You can easily create segments based on any combination of criteria, and customize messages for each segment.
  • Klaviyo integrates with popular e-commerce platforms and marketing tools. This allows you to seamlessly connect your data and workflows, and get the most out of your investment in Klaviyo.
  • It also offers world-class support from a team of experts who are passionate about helping you succeed.

Klaviyo is the best choice for businesses that want a reliable, powerful CRM that will help them harness the power of data to drive growth.

Considerable Factors While Using Klaviyo

There are several factors to consider when choosing an email marketing platform, and each one should be weighed carefully to ensure that the platform is a good fit for your business. price, features, integrations, deliverability, and support.

Here, are some of the considerable factors while using it:


Email marketing platforms can range in price from free to hundreds of dollars per month. While some businesses are able to invest heavily in their email marketing campaigns, others need to be more mindful of their spending. 

Klaviyo offers a flexible pricing model that allows businesses to pay only for the features they need. This makes it a good option for businesses of all sizes.


Klaviyo includes built-in segmentation tools that allow you to target your emails more effectively. It also offers a wide range of integrations with other popular business software platforms. If there are certain features that are essential for your business, make sure that the platform you’re considering offers them. 


The ability of your emails to actually reach their intended recipients’ inboxes. Deliverability can be affected by a number of factors, including the reputation of your sending domain and the IP address you’re using to send emails. Klaviyo employs a number of best practices to ensure high deliverability rates for its customers. 

Customer Support

This is especially important if you’re not very familiar with email marketing and need someone to help get you up and running. Klaviyo offers 24/7 customer support via chat, email, and phone so that you can always get the help you need. 

By taking the time to consider each of these factors, you can be sure that you’re choosing the best email marketing platform for your business needs

How To Use Klaviyo For Your Business?

If you want to take your business to the next level with targeted email marketing? Then you need to start using Klaviyo. Klaviyo is a powerful email marketing platform that makes it easy to send personalized, targeted emails to your customers and prospects.


Here’s a step-by-step guide to using Klaviyo for your business:

Step-1: Sign up for a free account at

Step-2: Connect your e-commerce platform or CRM to Klaviyo. This will allow Klaviyo to access your customer data so you can segment your list and send targeted emails.

Step-3: Create beautiful email templates using Klaviyo’s drag-and-drop editor. You can also use pre-built templates from popular e-commerce platforms like Shopify, BigCommerce, and Magento.

Step-4: Send targeted emails to your list using Klaviyo’s segmentation and automation features. You can send triggered emails based on customer behavior, product purchase history, and more.

Step-5: Measure the results of your email campaigns using Klaviyo’s reporting tools. You can track things like open rates, click-through rates, and conversion rates so you can optimize your campaigns for maximum impact.

Following these simple steps, you can start using Klaviyo to power your email marketing and take your business to the next level!

How Does Klaviyo Benefit Your Business?

Klaviyo is a powerful marketing platform that provides businesses with the ability to grow their customer base and increase sales.

Here are the major benefits of using Klaviyo:

  • Customer Tracking: Klaviyo provides businesses with the ability to track customer behavior and interactions across all channels, including email, web, social, and mobile. This data is then used to create targeted marketing campaigns that are highly relevant to each individual customer. As a result, businesses using Klaviyo see significantly higher conversion rates and ROI.
  • Customizable Features: Klaviyo’s lush interface and customizable features make it easy for businesses to create beautiful, effective marketing campaigns regardless of their team’s size or level of technical expertise. 
  • Integration: Klaviyo integrates with all major e-commerce platforms, making it simple for businesses to start using Klaviyo without having to worry about losing any existing data or functionality. 
  • Temples: Klaviyo offers a wide range of ready-made templates and components that can be used to create sophisticated marketing campaigns without the need for design or coding skills. 
  • Customer Support: Klaviyo’s world-class support team is available 24/7 to help businesses with any questions or challenges they may encounter while using the platform. 

Whether you’re a small business just starting out or a large enterprise looking to take your marketing to the next level, Klaviyo can benefit your business in many ways.

Bottom Line 

Klaviyo is a reliable CRM that your business can count on. Considering the considerable factors of Klaviyo, it’s easy to see why this platform is so popular among businesses.

However, don’t take our word for it! Try out Klaviyo yourself and see how this powerful CRM can benefit your bottom line.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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