How to View Converted Leads in Salesforce

How to View Converted Leads in Salesforce?

5 mins

Salesforce is a powerful CRM tool that allows businesses to manage their sales pipeline and track leads. However, when leads are converted to customers, it can be difficult to track these conversions in Salesforce. So, how to view these coveted leads?

There are a few different ways to view converted leads in Salesforce. You can view them by lead source, lead status, or campaign name.

To view leads that have been converted from a specific lead source, go to the Leads tab and click on Lead Sources. This will show you a list of all the sources of your leads, and you can click on the hyperlinked name of any source to see a list of all the leads that came from that source.

To view leads that have been converted from a specific lead status, go to Reports > Standard Report Types > Lead Conversion Status. This report will show you how many leads were converted from each status, as well as how many conversions occurred each time

What Does Converted Lead Mean?

There are a lot of different terms used in marketing and sales, which can be confusing for people who are new to the industry. “Converted leads” is one of those terms. So, what does it mean?

A converted lead is a person who has taken an action that indicates they are interested in your product or service. This could be something like filling out a form on your website, subscribing to your email list, or calling you to inquire about your services. Basically, any time someone takes a step beyond just learning about your company, they become a converted lead.

Because once someone becomes a converted lead, they are much more likely to eventually become a paying customer than someone who has not yet taken that step.

So generating converted leads should be one of your top priorities if you want to grow your business.

There are lots of ways to generate converted leads. Advertising can be effective if done correctly. But often the best way to generate converted leads is through good old-fashioned hard work and relationship building.

If you focus on providing value and making genuine connections with people, you’ll find that more and more of them will take that next step and become converted leads.

Salesforce Converted Lead Tracking – Why is it Important?

In business, time is money. The faster you can convert a lead into a paying customer, the better. That’s where Salesforce comes in, it is a CRM platform that helps sales teams keep track of leads and customers.


Lead tracking is the process of assigning and managing leads throughout the sales cycle. By tracking leads, sales teams can see which leads are hot, which ones are cold, and which ones need more work.

This information is critical for prioritizing sales efforts and closing deals quickly.

Here are some benefits of using Salesforce for lead tracking: 

  • Increased accuracy: With Salesforce, you can be sure that your data is accurate and up-to-date. This is because Salesforce automatically updates data when new information is entered into the system. 
  • Better visibility: Lead tracking in Salesforce gives you visibility into every stage of the sales pipeline. This way, you can see which leads are ready to buy and which ones need more work. 
  • Improved collaboration: With lead tracking, multiple members of the sales team can work on the same lead at the same time. This ensures that no leads fall through the cracks and that every lead gets the attention it deserves. 
  • Increased efficiency: Lead tracking helps sales teams close deals faster by automating tasks and reminders. For example, if a lead hasn’t been contacted in a while, Salesforce can automatically send a reminder to follow up. 
  • Better decision-making: With all of the data that lead tracking provides, sales teams can make more informed decisions about how to allocate their resources. This way, you can be sure that your sales team is always working on the most promising leads.”

What Happens to a Converted Lead in Salesforce?

When a lead is converted in Salesforce, the system creates a new contact, account, and opportunity record. The original lead record is archived and cannot be edited.

The converted lead’s information is copied over to the new records. If there are any custom fields on the lead record, those fields will also be copied over to the new records.

Is It Possible to Report on the Converted Leads?

Yes, it is possible to report on the converted leads. To do so, you will need to set up a custom report in your CRM system.

This report will show you the number of leads that have been converted, as well as the date they were converted.

How Do You Track Lead Conversion?


There are a number of ways to track lead conversion, such as:

The most common method is to use lead tracking software, which can be either self-hosted or cloud-based. This software will allow you to track leads from their initial contact with your company all the way through the sales process, including when they convert into customers.

Another way to track lead conversion is manual, using a spreadsheet or CRM system. This requires more work on your part but can be done if you don’t have access to lead tracking software.

To do this, you’ll need to create columns for each stage of the sales process, and then manually move leads through the stages as they progress. You’ll also need to keep track of when leads convert into customers so that you can calculate your conversion rate.

No matter which method you use, tracking lead conversion is essential for understanding your sales process and ensuring that you’re making the most out of your marketing efforts. By doing so, you can identify areas for improvement and make changes that will help you close more deals and grow your business.

Can You Edit Converted Lead in Salesforce?

Yes, you can edit converted leads in Salesforce.

To do this, go to the lead’s detail page and click on the “Edit” button. From there, you will be able to make changes to the lead’s information.

Keep in mind that once a lead is converted, it becomes an account, contact, and/or opportunity in Salesforce. As such, any changes that you make to the lead will also be reflected in these other objects.

How to View And Edit Converted Leads Salesforce?

As your business grows, you’ll eventually reach a point where you need to start tracking and managing your leads in a more sophisticated way.

One option is to use Salesforce, a popular CRM (customer relationship management) software. Salesforce can be used to track and manage both prospects and customers, so it’s a great tool for businesses of all sizes.

If you’re already using Salesforce, you know that it’s a powerful tool. But did you know that you can also use it to view and edit converted leads? This is a great feature if you want to keep track of which leads have been converted into customers.

To view your converted leads in Salesforce, simply go to the “Leads” tab and click on the “Converted Leads” sub-tab.

From here, you can see all of the leads that have been converted into customers. You can also click on any lead to edit its information.

Editing Converted Leads in Salesforce Salesforce makes it easy to edit your converted leads.

To do so, simply click on the lead that you want to edit and then click on the “Edit” button near the top of the page. This will bring up a form where you can update the lead’s information.

Bottom Line

Converted lead tracking in Salesforce is essential to understanding how your marketing efforts are translating into sales.

By viewing where leads originate and what actions are taken on them, you can better optimize your campaigns for future success.

Conversion tracking allows businesses to see the true value of their marketing investments by measuring how many leads become customers.


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Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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