How to Track Leads in Google Analytics?

6 mins

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides detailed information about the visitors to a website, such as their age, gender, interests, and how they found the website. So, how can you use it to track leads?

There are many methods that you can use to track leads in Google Analytics. One method is to set up a goal for each lead signup. In your goal settings, you can then include a Revenue field.

From there, you can add a conversion rate column in your reports and see how each lead source is performing.

What is Google Analytics and How Does it Work?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service on the Internet. Google Analytics is free and simple to use.


When someone visits a website that has Google Analytics installed, a JavaScript code executes and sends information about the visit to Google’s servers.

This information includes, for example, the visitor’s IP address, the pages of the website that were visited, the time spent on each page, and the type of browser used. This data is then stored in Google’s servers.

Google provides various tools and reports that allow website owners to see how their visitors interact with their websites. For example, Google Analytics can show you which keywords are being used to find your website, what browsers and Operating Systems your visitors are using, what countries they are coming from, and much more.

Can You Track Your Website Leads?

Yes, with the right tools in place, you can track every website lead from start to finish. By tracking your leads, you can see which marketing campaigns are generating the most interest, identify any gaps in your sales process, and make more informed decisions about where to allocate your resources.


In short, lead tracking is essential for any business that wants to close more deals and drive more revenue.

There are a number of different ways to track website leads.

One popular option is to use Google Analytics, which can give you insights into where your visitors are coming from and what they do once they reach your site.

Another option is to use a CRM (customer relationship management) system, which can help you track and manage your leads throughout the sales cycle.

Whichever method you choose, make sure that you set up your tracking system before you launch your next marketing campaign. Otherwise, you’ll never know how well it performs!

Benefits of Using Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service on the Internet.

Google Analytics is free to use, and the code is available for anyone to install on their website.

There are many benefits of using Google Analytics.

First, it helps you track your website traffic in real-time. You can see how many people are visiting your site, where they are coming from, and what pages they are viewing. This information is essential for understanding your audience and making website improvements.

Second, Google Analytics provides detailed insights into your website visitors. You can learn about their demographics, interests, and behavior patterns. This information can help you fine-tune your marketing strategies and attract more targeted traffic.

Third, Google Analytics gives you the ability to track conversions and sales. This information is critical for assessing the performance of your website and ensuring that it is achieving your business goals.

Finally, Google Analytics is free to use and easy to set up. There is no reason not to take advantage of all that it has to offer!

Why Do You Need To Track Leads Using GA?

Every business needs lead to stay afloat and GA helps you track where your leads are coming from. Google Analytics is an essential tool for modern businesses.

First, by tracking leads, you can see which marketing methods are working and which ones need to be improved. You can also see how long it takes for a lead to convert into a customer. This information is essential for making informed marketing decisions.

Additionally, tracking leads allows you to see which products or services are most popular with your target audience. This information can be used to improve your business offerings and make your company more profitable. 

Finally, tracking leads can help you identify potential problems with your website or sales process. By catching these problems early, you can avoid losing customers and potentially damaging your brand.

Overall, there are many good reasons to track leads using GA. Any business that wants to be successful should be using this powerful tool.

How to Use Google Analytics to Track leads?

Google Analytics is an essential tool for website owners and digital marketers. By tracking site traffic data, it provides valuable insights into visitor behavior and how well your marketing campaigns are performing. However, did you know that Google Analytics can also be used to track leads? By setting up a few simple tracking codes, you can easily see which of your visitors are taking actions that indicate they’re interested in your product or service. Here’s a step-by-step guide to using Google Analytics to track leads:

1. Create a separate ‘Leads’ profile in Google Analytics. This will ensure that your lead tracking data is not mixed in with your general website traffic data.

2. Set up event tracking for the key actions that indicate a visitor is interested in your product or service. For example, if you’re selling software, you might want to track when a visitor downloads a free trial or demo.

3. Once you have event tracking set up, create a goal in your Lead profile to track conversion rate. This will give you valuable insights into how effective your lead generation campaigns are.

4. Use the Google Analytics API to pull data into your CRM system so you can take action on hot leads. By following these steps, you can easily use Google Analytics to track leads and improve your sales pipeline.”

What Are Some Best Practices For Tracking Leads In GA?

Are you looking for ways to better track your leads in Google Analytics (GA)? If so, you’re not alone. With the vast amount of data that GA can collect, it can be difficult to know where to start.

However, by following some best practices, you can get the most out of GA and make sure that your leads are being tracked effectively.

One best practice is to use UTM parameters. UTM parameters are tags that you can add to your URLs in order to track specific traffic sources. For example, if you’re running a campaign on Facebook.

You can add a UTM parameter to the URL so that you can see how much traffic is coming from that campaign. This information can be incredibly valuable in understanding which campaigns are performing well and which ones aren’t.

Another best practice is to set up goals in GA. Goals allow you to track specific conversions, such as newsletter signups or product purchases.

By setting up goals, you can get a better understanding of which traffic sources are driving the most conversions. This information can then be used to make decisions about where to allocate your marketing budget.

Finally, it’s important to keep an eye on your bounce rate. The bounce rate is the percentage of visitors who leave your site after viewing only one page.

A high bounce rate indicates that something isn’t working well on your site and that people are leaving before taking any action. By keeping an eye on your bounce rate, you can identify problem areas on your site and take steps to fix them.

Final Thoughts

All in all, Google Analytics is an extremely powerful tool that can help you track your website leads and see how they are interacting with your site.

By understanding where your leads are coming from, you can focus your marketing efforts on the channels that are most effective for you.

Implementing GA (Google Analytics) tracking codes is a quick and easy way to get started with lead tracking, and there are many other features of GA that can be used to improve your lead generation process.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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