Does WooCommerce Have Email Marketing

Does WooCommerce Have Email Marketing?

7 mins

Email marketing is a digital marketing strategy that uses email to promote and sell products or services. 

It can be used to build relationships with customers, increase brand awareness, or drive sales. 

WooCommerce is a WordPress plugin that enables eCommerce functionality on your website.

While WooCommerce does not have an email marketing feature built-in, there are several plugins that you can use to add this functionality to your site.

Yes, WooCommerce does have email marketing! You can use WooCommerce to create beautiful email newsletters, and then use their powerful automation features to send them out to your subscribers automatically

Plus, with WooCommerce’s integrations with major email providers like Mailchimp, you can be sure that your emails will always look great and be delivered on time.

What is Email Marketing and How Does it Work?

Email marketing is the process of sending promotional messages to potential and current customers through email. Email marketing can be used to build relationships with customers, nurture leads, or drive sales. 


There are two main types of email marketing: transactional and direct

  • Transactional emails are sent after a purchase is made or an action is taken, and they typically contain information like order confirmation details or shipping tracking information. 
  • Direct email marketing involves sending promotional messages to customers without them taking any action. These messages can include special offers, new product announcements, or coupons. 

Email marketing is an effective way to reach out to your target audience because it allows you to personalize your message and target specific segments of your audience. 

Additionally, email is a great way to stay top-of-mind with your customers and keep them updated on your latest products and services.

Best Email Marketing Tools for WooCommerce

If you are running a WooCommerce store, then you need to make sure that you are using the best email marketing tools available. 

After all, email marketing is one of the most effective ways to reach out to your customers and promote your products and services. 

With that in mind, here are the five best email marketing tools for WooCommerce:


SendinBlue is a versatile email marketing platform that offers a wide range of features, including automated email campaigns, transaction emails, and SMS messages. 

What’s more, it integrates seamlessly with WooCommerce, making it easy to keep your customers up-to-date with your latest products and promotions.


It is one of the most popular email marketing platforms on the planet and for good reason. 

It’s easy to use, packed with features, and integrates seamlessly with WooCommerce. Plus, it comes with a free plan that offers all the features you need to get started with email marketing.

Constant Contact

Constant Contact is another excellent option for those looking for an all-in-one email marketing solution.

It offers a wide range of features, including customizable templates, autoresponders, and segmentation tools. Plus, it integrates tightly with WooCommerce so you can easily add sign-up forms to your online store.


It is another widely used email marketing platform that’s known for its robust set of features and integrations. 

It offers everything you need to create sophisticated email campaigns, including autoresponders, pre-built templates, and list management tools. And like all the other platforms on this list, it integrates seamlessly with WooCommerce.


Last but not least is GetResponse, an all-in-one marketing platform that offers a host of features specifically designed for ecommerce businesses. 

In addition to powerful email marketing tools, it also includes landing pages, webinars, and ecommerce automation capabilities. 

And like the other platforms on this list, it integrates tightly with WooCommerce so you can easily add sign-up forms and promotional messages to your online store.

What is Mailpoet?

Mailpoet is a software that allows you to easily create and send newsletters, emails and other automated emails from your WordPress site. 

It’s one of the most popular newsletter plugins available, with a user-friendly interface and a wide range of features. 

You can use Mailpoet to create and manage your mailing list, design beautiful newsletters, automate your email marketing campaigns, and track your results. 

Plus, it integrates seamlessly with WordPress, making it easy to use for both beginners and experienced developers. 

Whether you’re looking to build a list of subscribers or simply want to send occasional updates to your readers, Mailpoet is the perfect tool for the job.

How Do WooCommerce Automated Emails Work?

WooCommerce is a powerful ecommerce platform that helps you sell online. One of the great things about WooCommerce is that it includes automated email functionality to help you communicate with your customers. 

There are a number of different types of automated emails that WooCommerce can send, including order confirmation emails, shipping confirmation emails, and customer service messages.

You can also set up WooCommerce to send abandoned cart emails, which can help recover lost sales. 

To set up automated email in WooCommerce, go to the Settings page and click on the Email tab. From here, you can configure the various settings for each type of email.

For example, you can choose when an order confirmation email should be sent out – immediately after an order is placed or when it ships. 

You can also customize the look of your automated emails by choosing from a selection of pre-designed templates or creating your own HTML template. 

And if you need any help setting up or using WooCommerce’s automated email feature, our support team is always happy to assist!

Mailchimp for WooCommerce

Mailchimp for WooCommerce is an extension that allows you to add customers from your WooCommerce store to your Mailchimp list. 

This is a great way to keep your customers up-to-date on your latest products, sales, and promotions. 

The extension also allows you to send automated emails based on customer behavior, so you can nurture leads and turn them into customers.

Plus, with Mailchimp’s powerful reporting tools, you can track the performance of your campaigns and see which ones are driving the most sales.

How Do I Set Up Email Marketing in WooCommerce?

Email marketing is a fantastic way to boost sales and encourage customer loyalty, and it’s easy to get started with WooCommerce.


Here’s how to do it:

1. A WooCommerce-compatible email service provider like MailChimp, Constant Contact, or AWeber. If you don’t have one yet, sign up for a free trial with one of these providers. 

2. A WooCommerce product catalog with at least one product added. You can learn how to add products to our documentation. 

3. An opt-in form on your website so customers can sign up for your mailing list. You can use a plugin like Gravity Forms or Jetpack Contact Form to create a form, or you can code your own form using HTML and CSS.

4. A segmented list of subscribers in your email service provider account that includes only the people who should receive your WooCommerce emails (more on this later). 

This could be as simple as having two lists: one for all subscribers and another for just WooCommerce subscribers. 

Or, if you have more complex needs, you could segment your list by purchase history, location, or any other criteria that makes sense for your business.

Now let’s get started:

  • Step 1: Log into your email service provider account and create a new campaign specifically for WooCommerce emails OR open an existing campaign that you want to use for WooCommerce messages only 
  • Step 2: In the “To” field enter the name of the segmented list of subscribers who should receive these emails (this is important – if you send these messages to your entire list they will almost certainly unsubscribe in droves!) 
  • Step 3: Give your campaign a subject line.
  • Step 4: In the “From” field enter the name and email address customers should see when they receive these messages 
  • Step 5: Write or paste your content into the body of the message 
  • Step 6: Include a link back to relevant pages on your website where customers can learn more about what they’re interested in
  • Step 7: Add any images or other media 8) Preview your message to make sure it looks good 
  • Step 9: Send yourself a test message first 
  • Step 10: When you’re ready to hit “Schedule” or “Send Now”

Does WooCommerce Send Emails to Customers?

Yes, WooCommerce sends emails to customers. By default, WooCommerce will send the following emails to customers: 

New order notification

Canceled order notification Order on-hold notification Failed order notification

Order processing notification Completed order notification Customer invoice

Additionally, you can configure WooCommerce to send other notifications such as Low stock alerts and Backorder notifications.

Can You Send Emails from WooCommerce?

Yes, you can send emails from WooCommerce. 

You can use the WooCommerce Email Settings to set up your email preferences, and then use the WooCommerce Email Verification plugin to verify your email address.

Can WordPress Use Email Marketing?

Email marketing is one of the most effective ways to reach and engage your audience. 

And, yes, WordPress can absolutely be used for email marketing! In fact, there are a number of plugins and services available that make it easy to set up and manage your email list(s) and campaigns right from your WordPress site.

One popular option is MailChimp, which offers a free plan for up to 2,000 subscribers (with some limitations). 

With MailChimp, you can create beautiful email newsletters and automate some of your email marketing tasks, like sending out welcome emails or birthday coupons. 

Another great option is Constant Contact. Their plans start at $20/month (billed annually), and they offer a 60-day money-back guarantee. 

Constant Contact also has a ton of great features, including customizable templates, built-in online surveys, and integrations with eCommerce platforms like WooCommerce. 

No matter which plugin or service you choose to use for your email marketing, setting it up on WordPress is easy peasy!

Just install the plugin or sign up for an account with your chosen service, then follow their instructions for connecting it to your WordPress site. 

Once everything is connected, you’re ready to start building your mailing list(s) and creating amazing email campaigns!

Bottom Lines

All in all, whether you use WooCommerce for your email marketing or not is up to you. 

If you are looking for a simple and effective plugin to add-on to your website then look no further than SendOwl. This powerful tool can help take care of shipping orders and track customers with ease. 

Not only does it make your life easier but it could also save you money in the long run by avoiding mistakes made when manually fulfilling orders!


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

Control form spam forever and win. Feel the burn!

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