Does Shopify Advertise for You

Does Shopify Advertise for You?

6 mins

Shopify is a platform for business owners to create and manage their own online stores. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features.

But does Shopify do all the advertising for you?

No, Shopify doesn’t advertise for you. You need to create your own ad campaign and use Shopify’s tools to track the results.

One of the great things about Shopify is that it’s a complete e-commerce solution. This means that you can set up your store, process payments, and manage your inventory all in one place.

What is Shopify Advertising? 

Shopify Advertising is an advertising platform that allows businesses to create targeted ads that appear on the Shopify platform.

These ads can be targeted to specific audiences based on factors such as location, demographics, and interests. 

How Does Shopify Advertising Work? 

Shopify Advertising works by allowing businesses to create ads that are then displayed to users on the Shopify platform.


These ads can be targeted to specific audiences based on factors such as location, demographics, and interests. 

When a user clicks on one of these ads, they will be taken to the advertiser’s website where they can learn more about the product or service being advertised. 

Benefits of Shopify Advertising

There are several benefits of using Shopify Advertising for your business: 

Reach a wider audience 

With Shopify Ads, you can reach a wider audience than you would with traditional advertising methods such as print or television commercials. 

Targeted Advertising 

You can target your ad campaigns so that they reach the people who are most likely to be interested in what you have to offer.

This ensures that your marketing budget is well spent and that you’re not wasting time and money on ads that no one will see.


Shopify Ads are cost-effective because you only pay when someone clicks on your ad (CPC). 

This means that you don’t have to worry about paying for impressions or having your ad seen by people who aren’t interested in what you have to offer.

Easy to Set Up 

Setting up a Shopify Ad campaign is easy and only takes a few minutes. Once your campaign is live, you can start seeing results immediately!

Does Shopify Provide Advertise for You?

Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features.

One thing that Shopify doesn’t do, however, is advertising your store for you.

In order to generate traffic and sales, you’ll need to create your own ad campaigns and use Shopify’s tools to track the results.

While this may seem like a daunting task, there are plenty of resources available to help you get started.

With a little time and effort, you can create an effective ad campaign that will help your business reach its full potential.

Do You Have to Pay for Ads on Shopify?

It is absolutely possible to make sales on Shopify without investing your resources in ads. You can start by optimizing your store for search engine traffic.

This will help you attract visitors who are already interested in what you have to offer. You can also build up a social media following and use that to drive traffic to your store.

And, of course, you can always encourage customers to spread the word about your products. With a little effort and creativity, you can succeed on Shopify without spending a fortune on ads.

How To Advertise Your Shopify Store?

There are many methods of advertising your Shopify store. Some are more effective than others, and some are more expensive. Here are six methods of advertising your Shopify store:

Social Media

This is one of the most effective, and cheapest, methods of advertising your Shopify store. There are many platforms to choose from, such as Facebook, Twitter, and Instagram. You can also create paid ads on social media platforms.

Search Engine Optimization

This is a method of making your website more visible on search engines, such as Google and Bing. It is important to use relevant keywords on your website and to create backlinks to your site from other websites.

Pay-Per-Click Advertising

This is a method of advertising where you pay a fee for each click on your ad. This can be an effective way of driving traffic to your website, but it can also be expensive.

Affiliate Marketing

This is a method of promoting products or services on your website in return for a commission on sales made. This can be an effective way to generate income from your website.

Email Marketing

This is a method of sending promotional emails to potential customers. It is important to create a good email list and to send relevant and interesting emails.

Offline Marketing

This includes methods such as print ads, radio ads, and TV ads. It can be expensive, but it can also be effective in reaching a wider audience.

Shopify Advertising Costs

Shopify offers two types of advertising: self-serve ads and managed campaigns.

Self-Serve Advertising:

Self-serve ads are the cheaper option, but they require more work on your part. Managed campaigns are more expensive, but Shopify will handle all the details for you.

The cost of self-serve ads varies depending on how much you want to spend and what type of ad you choose. 

For example, a clickable image ad costs $0.02 per click, while a product ad costs $0.05 per click

The amount you pay also depends on how many people see your ad (impressions) and how often it’s shown (frequency).

Generally speaking, the more people who see your ad, the more expensive it will be.

Managed Campaign Advertising

Managed campaigns have a minimum spend of $500 per month

With this option, Shopify will create and manage your campaign for you, including targeting specific audiences and optimizing your budget to get the best results possible.

How Does Shopify Marketing Work?

SEO One of the most important things you can do to market your Shopify store is to invest in SEO.


Search engine optimization will help your store rank higher in search results, which means more people will see it when they’re searching for products like yours. 

There are a few different things you can do to improve your SEO, but one of the most important is keyword research. 

You need to find out what potential customers are actually searching for so that you can include those keywords in your product titles and descriptions.

Once you have a list of relevant keywords, you can start optimizing your site for them. 

In addition to keyword research and on-site optimization, link building is also important for SEO. 

You need high-quality backlinks from other websites pointing to yours in order for search engines to take notice.

One way to get backlinks is by guest blogging on other sites related to yours; another is through social media outreach. 

Reach out to influencers in your industry and offer them something valuable (like a discount code) in exchange for linking back to your site from their own platforms. Paid Advertising

Another effective marketing channel is paid-to-advertise, specifically Google Ads and Facebook Ads

With these platforms, you can place ads on Google’s or Facebook’s respective networks and only pay when someone clicks on them. It means you only pay when someone shows interest in what you’re selling.    

What’s great about paid advertising is that it allows you laser-focus your marketing efforts on specific demographics, interests, or even locations.

For example, if you sell women’s fashion apparel, you could target ads specifically toward women aged 18-35 who live in major cities. Or if you sell home goods, maybe targeting homeowners would be more effective.

What is the Shopify Marketing Tools?

Shopify is a platform that allows businesses to create online stores. It also provides a variety of marketing tools to help businesses grow their online presence and reach their target audiences. 

Here are some of the marketing tools for Shopify:

Google Analytics

This tool allows you to track your website traffic and see where it is coming from. 

You can also see what keywords people are using to find your site and what pages they are spending the most time on. This information can be very valuable in helping you fine-tune your marketing efforts.

Facebook Pixel

The Facebook pixel is a piece of code that you can add to your website to track conversions and build targeted ads on Facebook. 

This tool allows you to retarget people who have visited your site with relevant ads on Facebook, which can increase the chances of them becoming customers. 

Shopify Email

With Shopify Email, you can create automated email campaigns that send personalized messages to your customers based on their behavior on your site.

For example, you could send abandoned cart emails or follow-up emails after someone makes a purchase. 

These automated emails can significantly increase conversion rates by reminding people about your products or services when they are most likely to buy them. 

Product Reviews

Allowing customers to leave reviews on your products can be extremely helpful in boosting sales because it builds social proof and increases trust in potential buyers. 

When considering which product review platform to use, Shopify’s built-in product review system is an excellent option since it integrates seamlessly with other Shopify features.

Bottom Lines

You need to create your own ad campaign and use Shopify’s tools to track the results.

However, with a little bit of creativity and elbow grease, you can reap the benefits of increased traffic and sales that come with a successful advertising campaign.

By not advertising for you, Shopify gives you the freedom to create your own ad campaign and use its tools to track the results.

So what are you waiting for? Get out there and start promoting your shop!


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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