Does Mailchimp Work With WooCommerce

Does Mailchimp Work With WooCommerce?

6 mins

Mailchimp is a popular email marketing service that many online businesses use to cultivate and maintain relationships with their customers. 

One question we often get asked is whether Mailchimp works with WooCommerce

Yes. Mailchimp integrates with WooCommerce so you can manage your subscribers and send marketing emails.

With Mailchimp, you can create beautiful email newsletters, build subscriber lists, and track your email marketing results. 

Plus, with our powerful eCommerce integrations, you can sell products directly through your emails and track the revenue they generate. 

Connect your WooCommerce store to Mailchimp today and start reaching more customers with email marketing.

What is Mailchimp API?

Mailchimp is a powerful email marketing service that allows you to easily create and send newsletters, campaigns, and other email communications to your customers or subscribers. 


And with the Mailchimp API, you can take your email marketing even further by integrating it with your website or other web-based applications. 

The Mailchimp API gives you access to all of the features of the Mailchimp service, allowing you to add new subscribers, manage campaigns, send emails, and more.

Plus, with the API you can create custom integrations that fit your specific needs. 

For example, you could use the API to automatically add new subscribers to your mailing list when they sign up for your website. 

Or you could use it to send out special promotional emails based on customer behavior on your site.

The possibilities are endless! And with the Mailchimp API, it’s easy to get started.

Mailchimp WooCommerce Transactional Emails- How does it work?

If you’re using WooCommerce to run your online store, you may be wondering if there’s a way to send transactional emails through Mailchimp. 

The good news is that there is! You can use the Mailchimp for WooCommerce plugin to connect your WooCommerce store to your Mailchimp account and start sending transactional emails.

Once the plugin is installed and connected, you’ll be able to choose which email templates you want to use for each type of transactional email. 

For example, you can use a different template for order confirmation emails than you do for shipping notifications. 

This gives you the flexibility to create custom transactional emails that match your brand’s style and voice.

The best part about using Mailchimp for WooCommerce transactional emails is that they’ll all be automatically added to your Mailchimp list. 

This means that people who receive these emails will also be included in your email marketing campaigns, giving you an easy way to grow your list organically. 

If you’re looking for a way to send better transactional emails from your WooCommerce store, give Mailchimp a try!

Mailchimp WooCommerce Abandoned Cart

What is an abandoned cart? An abandoned cart is defined as a shopping cart that has been created on an ecommerce site but not completed. 

This can happen for a variety of reasons, including the customer changing their mind, being unable to find what they were looking for, or having technical difficulties.

Whatever the reason, it results in lost sales for the business. 

How to use Mailchimp and WooCommerce together to recover abandoned carts?

Mailchimp is a powerful email marketing tool and WooCommerce is a popular ecommerce platform.

When you combine the two, you can create targeted email campaigns to recover lost sales from abandoned carts. 

Here’s how

  1. Install the Mailchimp for WooCommerce plugin.
  2. Set up your campaign in Mailchimp using Abandoned Cart templates (you’ll find these under Automation). 
  3. Connect your WooCommerce store to your Mailchimp account. 
  4. Sit back and watch as your campaign goes out to customers who have left items in their shopping carts!

Mailchimp for WooCommerce Documentation

There are two ways to install the Mailchimp for WooCommerce plugin: via the WordPress admin panel or by uploading the plugin files to your server.

If you choose to install the plugin via the WordPress admin panel, simply log in and navigate to the ‘Add New plugin’s page. 

From there, search for ‘Mailchimp for WooCommerce and install the plugin. 

Once the plugin is installed, you’ll need to configure it before it will start working with your store.

The first thing you’ll need to do is connect your Mailchimp account with the plugin. 

To do this, click on the “Mailchimp” tab in the WooCommerce settings area and enter your Mailchimp API key.

Once you’ve done this, you can then choose which list you want customers and orders to be added to when they’re created in WooCommerce.

The next step is optional, but we recommend setting up double opt-in confirmation for your lists. 

This means that when someone signs up for your list via WooCommerce, they’ll receive an email from Mailchimp asking them to confirm their subscription. 

It helps reduce spam complaints and ensures that only people who really want to be on your list are signing up for it.

Once you’ve got double opt-in confirmation set up (or if you skipped that step), you can move on to configuring how emails are sent from WooCommerce using Mailchimp. 

By default, WooCommerce uses its own transactional email system when sending out order receipts, shipping notifications, etc., but these emails can also be sent through Mailchimp instead if you prefer. 

To do this, head over to the Email Sender Settings page in WooCommerce and select ‘MailChimps Transactional Email Service’ as your sender option.

Once you save these changes, all future WooCommerce emails will be sent through MailChimp servers instead of WooCommerces’.

Is Mailchimp for WooCommerce Free?

As an online business owner, you know how important it is to have a good email marketing solution in place. After all, email is one of the most effective ways to reach out to your customers and promote your products or services.


And luckily, there’s a great plugin called Mailchimp for WooCommerce that lets you sync your customers’ data (like a purchase history) with Mailchimp, so you can create targeted campaigns. Best of all, it’s free!

Once you install the plugin, setting it up is a breeze. 

Just connect your WordPress site to your Mailchimp account and you’re good to go. 

From there, you’ll be able to see all of your customers’ data in one place, making it easy to create targeted campaigns that will boost your sales. 

So if you’re looking for a way to take your WooCommerce store to the next level, be sure to check out Mailchimp for WooCommerce. 

It’s a powerful tool that can help you boost your sales and grow your business.

Is Mailchimp Good for WordPress?

If you are looking for an email marketing solution that integrates smoothly with your WordPress site, Mailchimp is definitely worth considering. 

Once you install the Mailchimp plugin, all you need to do is connect your site to your Mailchimp account and you’re ready to start building your email list. 

One of the great things about using Mailchimp with WordPress is that it allows you to easily add sign-up forms to your website. 

You can create forms that pop up when someone visits your site, or add a sign-up form to specific pages or posts. 

Plus, Mailchimp’s drag-and-drop editor makes it easy to create beautiful email newsletters, even if you don’t have any design experience. And if you ever need any help, their customer support team is always available.

How Do I Connect My Email to WooCommerce?

Here’s a step-by-step guide on how to connect your email to WooCommerce:

Step-1: Log in to your WordPress account and go to the Dashboard. 

Step-2: On the left side of the screen, hover over WooCommerce and click on Settings.

Step-3: Go to the Emails tab and select which email you would like to connect to WooCommerce. For this example, we will use Gmail. 

Step-4: In the Sender Options section, select “Email Address” from the dropdown menu and enter your email address in the box next to it.

Step-5: In the Authentication section, check the box next to “Use SMTP Authentication.” 

Step-6: Enter “” in both the SMTP Host and Port fields (without quotation marks). 

Step-7: “SSL” should be selected for Encryption; enter 465 in the Port field (again, without quotation marks).

Step-8: Leave blank any fields that say Username or Password; these will be filled in later when we set up our Gmail account for SMTP authentication. 

Below this, there is a space for you to add a message that will be included at the top of all outgoing emails from WooCommerce. Feel free to personalize this however you like!

When you’re finished making changes on this page, click Save Changes at the bottom of the page. Now let’s move on to setting up our Gmail account for SMTP authentication.

Final Thoughts

All in all, Mailchimp is a great tool for managing your eCommerce subscribers and automated marketing emails. 

The integration with WooCommerce makes it easy to set up and get started. 

So if you’re looking for a reliable way to manage your email list and send automated marketing emails, Mailchimp is definitely worth considering.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

Control form spam forever and win. Feel the burn!

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