Do You Need Shopify to Sell on Instagram?

5 mins

The short answer is no, you don’t need Shopify to sell on Instagram. There are a number of other eCommerce platforms that offer similar (or even better) features and integrations.

However, if you’re serious about selling on Instagram, then Shopify is definitely worth considering. If you’re just starting out and don’t have much in the way of products or inventory, then Shopify may not be necessary.

If you’re looking to scale up your operation and take advantage of all that Instagram has to offer, then Shopify is definitely worth considering.

Instagram Shopping

Instagram shopping is a feature that allows users to purchase products directly from brands’ posts and stories. This makes it easier for customers to find and buy the products they see on Instagram, without having to leave the app.

To use Instagram shopping, brands first need to set up an e-commerce store and connect it to their Instagram account. Once that’s done, they can tag products in their posts and stories, which will add a “Shop Now” button that takes users to the product page on the brand’s website.

Instagram shopping is a great way for brands to increase sales and get more exposure to their products. It’s also convenient for customers who can now shop directly from Instagram without having to search for products on other websites.

Shopify Instagram Shopping

Instagram is one of the most popular social media platforms with over 1 billion monthly users. And now, businesses can use Instagram to sell their products directly to consumers through Instagram Shopping.

Shopify is a leading ecommerce platform that enables businesses to set up an online store and sell their products. And now, Shopify merchants can use Instagram Shopping to sell their products on Instagram.

Here’s how it works:

  1. Set up your Shopify account and connect it to your Instagram account.
  2. Select the product you want to feature on your Instagram post and add the product tag.
  3. When customers tap on the tagged product in your post, they’ll be able to view more information about the product, including pricing and shipping information. Customers can then purchase the product directly from your shop through Instagram Shopping.
  4. That’s it! You’re now selling your products on Instagram!

Shopify Instagram Integration

As a business owner, you know that Instagram is a powerful tool to reach new customers and grow your brand. But what if there was an even easier way to use Instagram to drive sales and traffic to your Shopify store? With the Shopify Instagram integration, you can do just that!


Here’s how it works: when you connect your Shopify account with Instagram, any product you post on Instagram will include a link back to your shop.

That means that anyone who sees your products on Instagram can easily click through and purchase them no matter where they are in the world. Plus, with the built-in analytics tracking, you’ll be able to see exactly how many people are clicking through from Instagram to your store.

This valuable data will help you fine-tune your marketing strategy and ensure that you’re getting the most bang for your buck. If you’re ready to take your business to the next level with Instagram, then head over to our blog for more tips on using this powerful platform.

Facebook Shop

Facebook Shop is a great way to sell your products online. It allows you to create a shop on Facebook, which makes it easy for customers to find and purchase your products.

You can also promote your products through Facebook ads and posts, which can reach a large audience.

Setting up a Facebook Shop is quick and easy, and it’s a great way to reach out to potential customers on the world’s largest social network.

Do I Need to Have Shopify to Sell on Instagram?

If you want to start selling on Instagram, you don’t necessarily need Shopify. However, it can make your life a lot easier if you do use Shopify (or another ecommerce platform) to power your Instagram sales. Here’s why:


1. Inventory management/tracking Shopify: If you’re using Shopify to run your business, then all of your inventory is automatically tracked in one place. This makes it much easier to keep track of what products you have in stock, and also makes it easier to fulfill orders placed through Instagram (since you can just connect your Shopify account and pull the necessary information).

2. Easier product listings: Creating individual product listings on Instagram can be time-consuming – especially if you have a lot of products. With Shopify, all of your products are already listed in one place, so all you have to do is share the listing on Instagram and direct people to your shop. This saves a ton of time!

3. Built-in payments/checkout system: If you’re using Shopify, then you can take advantage of their built-in payments system (called “Shop Pay”).

This allows customers to checkout directly from your Instagram page with no need to send them to an external website or link. Plus, since everything is handled through Shopify, there’s less chance of errors or confusion during the checkout process.

Do I Need a Website to Sell on Instagram?

No, you don’t need a website to sell on Instagram. You can use the platform to drive traffic to your products and services without ever setting up a website. However, there are some advantages to having a website in addition to your Instagram account.

For example, a website gives you more control over your branding and how you present your products. It also allows you to track visitors and gauge interest in your products more easily than with an Instagram account alone. Ultimately, whether or not you need a website to sell on Instagram depends on your business goals and budget.

Can I Sell Products Directly on Instagram?

Yes! You can absolutely sell products directly on Instagram. In fact, many businesses are using Instagram as a way to increase their sales and reach new customers. Here are a few tips for selling products on Instagram:

Use high-quality images and videos: This is important for all businesses, especially when you’re selling products online. Your photos and videos should be clear, well-lit, and professional looking.

Create compelling captions: Your caption is your chance to tell potential customers more about your product and why they should buy it from you. Make sure your captions are interesting, informative, and persuasive.

Use relevant hashtags: Hashtags help people find the content they’re looking for on Instagram. When you use relevant hashtags (such as #onlineshopping or #shoplocal), your posts will be more likely to show up in search results.

Promote special offers and discounts: Everyone loves a good deal! If you’re running a sale or promotion, be sure to mention it in your posts so that people know they can save money by buying from you.

Wrap Up

No, you don’t need Shopify to sell on Instagram. You can use other e-commerce platforms, like BigCommerce or WooCommerce. However, Shopify does offer some advantages over other platforms, like its built-in features for selling on Instagram.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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