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Can You Use Your BigCommerce Website for Email Marketing

Can You Use Your BigCommerce Website for Email Marketing?

5 mins

BigCommerce is a platform that allows businesses to create online stores. In addition to the stores, BigCommerce also provides email marketing tools.

This can be an advantageous combination for businesses looking to create an online presence and connect with customers through email marketing.

However, there are some things to consider before using BigCommerce for email marketing.

In our following segments, we’ll explore what those considerations are and whether or not it’s the right choice for your business.

What is the BigCommerce Email Marketing?

Email Marketing from BigCommerce is the best way to build relationships with your customers and promote your business. It’s easy to use and it’s very affordable. 

With Email Marketing, you can create beautiful email newsletters, automated email campaigns, and targeted email lists. 

You can also track your results so you know what’s working and what’s not. 

Plus, Email Marketing is a great way to stay in touch with your customers and build loyalty.

Which is the Best Platform for Email Marketing?

There is no easy answer to the question of which email marketing platform is best. 

Different businesses have different needs, and what works well for one company might not be a good fit for another. 

To make the decision of which platform to use, it’s important to consider your specific needs and goals.

One key factor to consider is whether you need a lot of customization options or if a more simplified platform would suffice. 

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If you’re planning on doing a lot of A/B testing or need very specific tracking capabilities, you’ll need a platform that offers those features. 

On the other hand, if you’re just starting out with email marketing and don’t need all the bells and whistles, a simpler platform might be a better fit.

Another important consideration is cost

Some platforms are free up to a certain number of subscribers. while others charge based on the number of emails sent per month. 

Make sure to compare pricing plans before making your final decision.

Finally, take some time to read online reviews from other businesses using email marketing platforms. 

This can give you some insight into which platforms are most popular and how satisfied users are with them.

How to Create an Email Marketing Website?

When it comes to email marketing, there are a few key things you need in order to create a successful website. 

First, you need to have a good email list. This means having a list of subscribers who have opted in to receive emails from you.

Without this list, you will not be able to send out mass emails or even target specific individuals. 

Next, you need to have good email content. This means having well-written and informative emails that your subscribers will actually want to read.

If your emails are full of typos or are boring, no one is going to want to read them and they will quickly unsubscribe from your list. 

Last but not least, you need to have a way to track your results

This means setting up analytics so that you can see how many people open your emails, click on links within them, and eventually make a purchase or take the desired action.

Without tracking, you won’t be able to improve your results over time. 

With these three things in mind, let’s take a look at how to set up an email marketing website step by step:

Step-1. Choose Your Email Service Provider:

The first thing you need is an email service provider (ESP). This is the company that will actually send out your mass emails for you. 

There are many different ESPs available; some are free while others charge monthly fees based on the number of subscribers you have on your list.

Step-2. Set Up Your Email List:

Once you have chosen an ESP, it’s time to set up your actual email list within their system. 

You’ll need to add each subscriber’s name and email address manually at first; however, most ESPs offer tools that allow subscribers to sign up directly on your website which can save you time in the long run. 

You’ll also need to decide what type of information is captured during signup (like name and birthday), as well as any custom fields unique to your business (like customer ID number).

All of this information helps segmentation later down the road which we’ll talk about next. 

Segmentation simply means that you’re dividing your list into smaller groups based on certain criteria so you can send more targeted emails further down the road.

Is Email Marketing Part of Ecommerce?

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. 

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In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

  • Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and encouraging customer loyalty and repeat business. 
  • Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately. 
  • Adding advertisements to emails sent by other companies in order to generate more revenue for themselves.

In many ways, email marketing is part of eCommerce because it can be used as a tool to increase sales and revenue for businesses.

It can also be used as a way to build relationships with customers and create loyalty among them. 

However, there are some key differences between email marketing and eCommerce that should be noted.

Email marketing is typically used as part of a larger marketing strategy that includes other forms of advertising and promotion. 

While eCommerce is focused solely on online transactions and selling products or services via the internet. 

Additionally, email marketing generally requires less investment than eCommerce in terms of time and money, making it a more affordable option for small businesses or those just starting out.

What is Mailchimp?

Mailchimp is a tool that allows you to create and send newsletters, email campaigns, and other automated emails

You can use Mailchimp to stay in touch with your customers and subscribers or to promote your business or brand. 

Mailchimp is easy to use and has a wide range of features. It’s a great choice for small businesses and individuals who want to send newsletters, email campaigns, or other automated emails.

Final Thoughts

Though BigCommerce does not have an email marketing feature, there are ways to get around that. 

You can integrate your website with other platforms or use a workaround to create a newsletter sign-up form.

Email marketing is still one of the best ways to reach out to potential and current customers, so it’s worth finding a solution that works for you.

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MEET THE AUTHOR

Michael Fied

founder of webdev.com and SpamBurner

Michael Fied is the founder and CEO of webdev.com and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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