Can You Add Google Analytics to Squarespace

Can You Add Google Analytics to Squarespace?

6 mins

If you have a Squarespace website and want to track your traffic with Google Analytics, you can! GA is a free service that gives you insights into your website visitors. You can see how they found your site, what pages they viewed, and how long they stayed on each page.

The question is can you add Google Analytics to Squarespace? Yes!
Adding Google Analytics to Squarespace is a great way to get insights into your website traffic and activity. In this article, we’ll show you how to add Google Analytics to your Squarespace site.

First, you’ll need to create a new account or sign in to your existing Google Analytics account. Then, you’ll need to copy the tracking code from your Google Analytics account and paste it into the section of your website’s HTML code.

That’s it! You’ve added Google Analytics to your Squarespace site. Now you can begin tracking your website traffic and activity.

  • Log in to your Squarespace account and go to the Home Menu
  • Click on Settings, then click Advanced, and finally click Code Injection
  • In the header code injection box, paste your Google Analytics tracking code provided by Google Analytics
  • Save your changes and you’re done! Your Google Analytics tracking should now be working on your Squarespace site

How to Add Google Tag Manager to Squarespace?

Squarespace is a popular website builder that helps you create beautiful websites without having to code. One of the great things about Squarespace is that it’s easy to add Google Tag Manager (GTM) to your site.


GTM is a free tool that allows you to manage your website’s tags, including tracking and marketing codes. Adding GTM to Squarespace is simple and only takes a few minutes. Here’s how:

Create a GTM account and container. Then, create a new code block in Squarespace and paste your GTM code into it. Save the code block and publish your changes. That’s it!

Now you can manage all of your website’s tags from within the GTM interface. So if you’re looking for an easy way to add Google Tag Manager to Squarespace, follow the steps above. You’ll be up and running in no time.

Google Analytics 4

Google Analytics 4 is the latest version of Google’s popular web analytics platform. GA4 brings with it several new features and enhancements, including:

  • The ability to track user engagement across multiple devices
  • Improved accuracy of data collection
  • Enhanced support for website experimentation – Greater flexibility in report customization
  • Overall, GA4 promises to provide a more holistic view of your website visitors and their behavior.

If you’re looking to get the most out of your web analytics, then upgrading to GA4 is a no-brainer.

Add Ga4 to Squarespace

Adding Google Analytics to your Squarespace website is a great way to get detailed information about your website traffic. By adding Google Analytics, you can track things like how many people visit your site, what pages they view, how long they stay on each page, and where they came from.

This data can be extremely valuable in understanding your audience and making decisions about your website content. Fortunately, adding Google Analytics to Squarespace is relatively easy.

  • First, you’ll need to create a Google Analytics account and copy your Tracking ID.
  • Then, log in to your Squarespace account and go to the Settings panel.
  • Under the Website tab, select Advanced > External Services. Paste your Tracking ID into the field labeled “Google Analytics Account Number,” then click Save.
  • That’s it!

You’re now ready to start tracking your website traffic with Google Analytics.

Squarespace Analytics

If you’re using Squarespace to build a website, you have access to some powerful tools for understanding how visitors interact with your site.

One of those tools is Analytics, which gives you detailed information about who’s visiting your site, what they’re looking at, and how they found you.

Analytics can be a bit overwhelming at first, but once you get the hang of it, it’s an invaluable tool for understanding your audience and fine-tuning your website.

Squarespace Analytics is located in the Home Menu under Marketing. Once you click into Analytics, you’ll see an overview of your traffic over the past month.

Squarespace Analytics App

If you’re a Squarespace user, you know that the platform offers built-in analytics to help you track your website’s traffic and performance. But did you know that there’s also a Squarespace Analytics app?


The app, which is available for both iOS and Android devices, gives you all of the same data that you would find in your Squarespace account dashboard, but in a mobile-friendly format.

You can see things like pageviews, unique visitors, and popular content, and then drill down into the details to see how different traffic sources are performing.

One of the best things about the app is that it allows you to view your data offline. So if you’re traveling or otherwise away from an internet connection, you can still check on your website’s progress.

If you’re looking for a way to keep tabs on your Squarespace site while on the go, be sure to check out the Squarespace Analytics app!

How Do I Add Google Analytics to Squarespace?

Adding Google Analytics to Squarespace is a fairly simple process that can be completed in just a few minutes. Here are the five steps:

  1. Create a Google Analytics account and obtain your tracking code.
  2. Log into your Squarespace account and go to the settings panel.
  3. In the left-hand sidebar, select Advanced > Code Injection.
  4. Paste your tracking code into the header box and save your changes.
  5. That’s it! You should now begin seeing data in your Google Analytics account.

Do You Need Google Analytics With Squarespace?

There is a lot of debate surrounding Google Analytics and whether or not it is necessary with Squarespace. While some people feel that it is an essential tool for understanding your website traffic, others believe that Squarespace provides all of the data you need to make informed decisions about your website. So, which is correct?

Do you need Google Analytics with Squarespace? The answer may depend on what your specific needs are, but we generally recommend using Google Analytics in conjunction with Squarespace. Here’s why:

  1. Google Analytics provides more comprehensive data than Squarespace. Google Analytics tracks much more than just pageviews and unique visitors; it also captures things like bounce rate, time on site, number of pages per visit, and conversion rate.
  2. This wealth of data can be incredibly useful in understanding how people interact with your website and what areas may need improvement. Additionally, GA allows you to segment your traffic by things like source (e.g., direct, organic search, referral), location, device type (desktop, mobile), and even custom variables that you define yourself. This level of granularity simply isn’t possible with Squarespace alone.
  3. Google Analytics integrates with other tools (including Squarespace).
  4. One of the great things about GA is that it plays nicely with other software platforms including Squarespace! For example, if you want to set up goals in GA so that you can track conversions from your Squarespace site (e-commerce transactions, newsletter signups, contact form submissions, etc.), that’s easily doable. Simply install the GA tracking code on your site and then follow their instructions for setting up goals.
  5. Once everything is properly configured, you’ll be able to see valuable insights such as which channels are driving the most conversions and where people are dropping off in the conversion process so that you can take steps to improve things accordingly.
  6. Additionally, there are many third-party tools that work hand-in-hand with GA (such as tableau) to provide even more robust analysis capabilities; something else that isn’t possible without using GA.

Wrap Up

If you’re using Squarespace to build your website, you might be wondering if you can add Google Analytics to track your traffic. The good news is that yes, you can!

Adding Google Analytics to Squarespace is a fairly simple process. You’ll need to create a new account or use an existing one at Once you have your account set up, you’ll be given a tracking code that looks something like this: UA-XXXXXXXX-X.

Next, log in to your Squarespace account and go to the “Settings” area. Under “Advanced Settings”, select “External Services”. From here, scroll down until you see the “Google Analytics” section and paste your tracking code into the box provided.

Be sure to click “Save” when you’re done! That’s it! You’ve now successfully added Google Analytics tracking to your Squarespace site.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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