Can Pardot Be Used Without Salesforce

Can Pardot Be Used Without Salesforce?

5 mins

Salesforce is a powerful CRM tool, but it can be expensive and complicated to use. Pardot is a great alternative that offers many of the same features at a fraction of the cost. But can Pardot be used without Salesforce?

No, you can not adopt Pardot without using Salesforce’s full CRM platform. While it is possible to use Pardot without Salesforce, it requires a more limited setup and will not allow you to take advantage of all of Pardot’s features.

Salesforce offers a free CRM platform for small businesses, which includes many of the features needed to get started with Pardot. If you are not already using Salesforce, we recommend starting there and then upgrading to Pardot when your business grows and needs more powerful marketing automation tools.

What is Pardot Salesforce?

Salesforce Pardot is a powerful marketing automation tool that helps companies increase leads and conversions.

It provides users with an easy-to-use interface and robust features to create, track, and manage online marketing campaigns from start to finish.

Additionally, Pardot integrates seamlessly with Salesforce CRM, making it an ideal solution for sales and marketing teams who want to work together more efficiently.

Is Pardot a Salesforce Platform?

Yes, Pardot is a cloud-based B2B marketing automation platform owned by It enables users to create and manage their marketing campaigns, including email, social media, and search engine optimization (SEO). Pardot also provides real-time reporting and analytics to help users track their progress and ROI.


Salesforce acquired Pardot in 2013 for $95 million. At the time of acquisition, Pardot had about 700 customers and was growing at a rate of 100% per year. Pardot is now deeply integrated with Salesforce’s CRM products, including Sales Cloud and Service Cloud.

The integration allows users to connect their Pardot account with their Salesforce CRM data for even more powerful marketing automation capabilities.

Pardot offers three different editions: Standard, Professional, and Ultimate. Each edition has different features and price points that cater to different needs and budgets.

Overall, Pardot is much more than that. It’s a powerful marketing automation tool that can take your business to the next level.

Is Pardot Separate from Salesforce?

Salesforce Pardot is a B2B marketing automation platform designed to help marketing and sales teams work together to generate and qualify more leads, close more deals, and maximize ROI.

While Pardot is built on the Salesforce CRM platform, it is a separate product with its own features and functionality.

Pardot offers powerful tools for lead generation, lead nurturing, lead scoring, email marketing, and ROI reporting.

With Pardot’s intuitive interface and comprehensive reporting capabilities, marketers can easily measure campaign performance and demonstrate the impact of their programs on business revenue.

While Pardot integrates seamlessly with Salesforce CRM, it can also be used as a standalone marketing automation solution.

Whether you’re looking to add marketing automation to your existing Salesforce implementation or you’re starting from scratch, Pardot has the tools you need to get up and running quickly and achieve success in your B2B marketing programs.

Is Pardot the Same As Salesforce?

Salesforce is a comprehensive CRM platform that offers a number of features and capabilities to its users.

Pardot is a marketing automation tool that is built on Salesforce’s platform. While the two tools are closely related, they serve different purposes and offer different functionality.

Salesforce is designed to help businesses manage their customer relationships. It includes features such as contact management, opportunity management, task management, and much more. Salesforce also offers a number of integrations with other business tools, which makes it a very versatile platform.

Pardot, on the other hand, is focused solely on marketing automation. It includes features such as lead nurturing, email marketing, lead scoring, and campaign management.

It also offers a number of integrations with Salesforce’s CRM functionality, which makes it an ideal tool for businesses that use Salesforce for their CRM needs.

What are Pardot’s Best Uses?

Pardot is a powerful marketing automation tool, and its best uses reflect that. 


Here are some of the best ways to use Pardot:

Creating Dynamic Lists

Pardot’s segmentation and list-building tools make it easy to create dynamic lists that target specific sets of prospects. For example, you can create a list of prospects who have visited your website in the last 30 days and interacted with your content.

Engaging Prospects

Pardot’s email builder makes it easy to create personalized emails that engage prospects and drive them further down the sales funnel. With Pardot, you can insert personalization tokens into your emails, ensuring that each message is tailored to the recipient.

Nurturing Leads

Pardot’s drip programs allow you to automate your lead nurturing process, ensuring that leads receive timely and relevant communications even when you’re busy. With Pardot, you can send triggered emails based on prospect interactions, send automatic follow-ups, and more.

Scoring and Grading Prospects

Pardot’s scoring and grading tools make it easy to prioritize prospects based on their interactions with your brand. By scoring and grading prospects, you can quickly identify hot leads and work to close them before they slip through the cracks.

Reporting on Marketing ROI

Pardot’s reporting capabilities make it easy to measure your marketing ROI and track your progress over time. With Pardot, you can generate reports on leads, conversions, campaign performance, and more.

How To Use Pardot?

Pardot is a cloud-based marketing automation platform from Salesforce that helps businesses attract, engage and close more prospects.

It’s used by small businesses and large enterprises alike and integrates with popular CRMs like Salesforce, Microsoft Dynamics, and Oracle Eloqua. If you’re a Pardot user, you know that one of the best things about the platform is its ease of use.

But even the most user-friendly platforms can have their hiccups from time to time, which is why we’re here to help with this quick guide on how to log in to your Pardot account.

  • First things first, in order to log in to Pardot, you’ll need a few pieces of information: Your Pardot username (this will be your email address).
  • Next, Your Pardot password The URL for your Pardot instance (you can find this by going to, clicking on the “Forgot password?” link, and looking at the URL in your browser).
  • Then, simply navigate to your Pardot URL and enter your username and password into the appropriate fields.
  • Once you hit “Login,” you should be taken directly into your account! 

If you have any trouble logging in or are unsure of your login credentials, reach out to your administrator or contact our support team for assistance.

Pardot Pricing

Pardot’s pricing model is based on the number of contacts in your database. The more contacts you have, the more you’ll pay. However, Pardot also offers a discount if you prepay for 12 months.

Pardot has four different pricing tiers: 1-500 contacts: $500/month 501-2,500 contacts: $750/month 2,501-5,000 contacts: $1,250/month 5,001+ contacts: $2,500/month.

If you’re interested in Pardot but are concerned about the price tag, they offer a free trial so you can test out the platform and see if it’s a good fit for your needs.

Bottom Lines

Although it is possible to use Pardot without Salesforce, it’s not recommended. Salesforce provides a more robust and complete experience for users of Pardot. 

If you’re looking to get the most out of your marketing automation tool, using both Pardot and Salesforce is the best option.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

Control form spam forever and win. Feel the burn!

Then only $14 / mo.