Can I Use Mailchimp As a Cms

Can I Use Mailchimp As a Cms?

7 mins

You’ve probably seen those ads for Mailchimp, the email marketing platform that’s all the rage among small business owners. And you may have wondered if it could also be used as a CRM, right?

Yes, you can use Mailchimp as a CRM. Mailchimp integrates with a number of different CRMs, including Salesforce and HubSpot. There are a number of third-party integrations that can be used to connect Mailchimp with other CRMs.

Mailchimp also offers a number of features that can help you manage your customer relationships, including contact lists, email templates, and automated marketing campaigns.


What Is Mailchimp and How Does it Work?

Mailchimp is a tool that allows businesses to create, send and manage email newsletters. It’s one of the most popular email marketing platforms on the market, and it’s used by businesses of all sizes.

It offers a variety of features, including templates, automation, reports, and integrations. You can use Mailchimp to create and send newsletters, create automated email campaigns and track the results.

Mailchimp is easy to use and it’s free for businesses with up to 2,000 subscribers. It’s a great tool for small businesses and startups.

Does Mailchimp have the Qualities of Good CRM?

CRM, or customer relationship management, is a vital tool for any business that wants to create lasting relationships with its customers. A good CRM system should help businesses keep track of customer interactions, identify and address customer needs, and cultivate loyalty and repeat business.

So how does Mailchimp measure up?

Mailchimp offers a comprehensive suite of tools for managing customer interactions, including email automation, contact segmentation, and tracking. 

These features help businesses stay in touch with their customers and provide the personalized service that customers crave.

In addition, Mailchimp’s marketing automation capabilities can help businesses to nurture leads and drive conversions.

Overall, Mailchimp has the qualities of a good CRM system and can be a valuable asset for businesses that want to improve their customer relationships.

Considerable Factors While Using Mailchimp as CRM?

There are a number of factors to consider when using Mailchimp as CRM.

One is the size of your database. If you have a large database, it will take longer to load Mailchimp and you may need to purchase additional storage.

Another factor to consider is the frequency of updates. If you update your database regularly, you will need to ensure that Mailchimp is able to keep up with the changes.

Additionally, you also need to consider the amount of data that you are comfortable storing in Mailchimp. If you only want to store a limited amount of data, you may want to consider another CRM solution.

Finally, you need to decide how you will integrate Mailchimp with your existing systems. If you do not have experience with web development, this may be a difficult task.

However, if you are familiar with web development, Mailchimp can be easily integrated into your existing system.

How To Use Mailchimp as a CRM?

Mailchimp is best known as an email marketing tool, but did you know that it can also be used as a CRM? That’s right – Mailchimp can be a powerful tool for managing your customer relationships.


Here’s a step-by-step guide on how to use it:

First, create a list in Mailchimp for your customers. You can do this by going to the Lists tab and clicking the “Create List” button.

Next, import your customer data into Mailchimp. You can do this by going to the Lists tab, selecting your list, and clicking the “Import” button.

Once your customer data is imported, you can begin adding customer information to your Mailchimp account. To do this, go to the Customers tab and click on the “Add Customer” button.

Now that your customer information is in Mailchimp, you can begin segmenting your customers into groups. To do this, go to the Lists tab, select your list, and click on the “Segment” button.

Finally, you can start sending emails to your customers using Mailchimp’s email marketing tool. To do this, go to the Email tab and click on the “Create Email” button.

And that’s it! By following these simple steps, you can easily use Mailchimp as a powerful CRM tool. So why not give it a try today?

Tips To Make The Most Out Of Mailchimp

Mailchimp is a powerful email marketing tool that can help you stay organized and make the most out of your email list.

Here are some tips to help you get the most out of Mailchimp.

1. Get to know the interface. Before you start using Mailchimp, take some time to familiarize yourself with the interface. This will make it easier to use the tool and get the results you want.

2. Segment your list. One of the best things about Mailchimp is that it allows you to segment your list. This means you can send different emails to different groups of people based on their interests or needs. For example, you could segment your list by purchase history, location, or even age group.

3. Automate your emails. One of the best ways to save time with Mailchimp is to automate your emails. This way, you can set up automatic emails for activities like welcoming new subscribers or sending out monthly newsletters.

4. Use templates. Another great time-saver is to use templates for your emails. Mailchimp has a wide variety of templates for different purposes, so you’re sure to find one that meets your needs.

5. A/B test your emails. Want to make sure your emails are as effective as possible? Then A/B test them! This simply means sending out two different versions of an email to see which one performs better. You can A/B test things like subject lines, call-to-action buttons, or even the time of day you send your emails.

6 . Keep an eye on your metrics. Once you start sending out emails, it’s important to keep an eye on your metrics so you can see how well your campaigns are performing. Things like open rate, click-through rate, and unsubscribe rate can all give you valuable insights into what’s working and what’s not.

7 . Get help when you need it. Don’t be afraid to reach out for help when you need it. The Mailchimp team is always available to answer questions and offer assistance.

There are numerous online resources that can help you get more out of Mailchimp. So if you ever feel stuck, don’t hesitate to ask for help! 

Implementing these tips will help you get the most out of Mailchimp and take your email marketing game up a notch!

How Does Mailchimp Benefit Your Business?

If you’re running a business, chances are you’re always looking for new ways to reach and engage your target audience. Mailchimp is a powerful marketing tool that can help you do just that.

Here are some benefits of using Mailchimp for your business:

1. Mailchimp is easy to use. You don’t need any prior experience with marketing or design to create beautiful, effective emails with Mailchimp.

The platform is user-friendly and customizable, so you can create emails that reflect your brand and fit your needs.

2. It’s affordable. Mailchimp offers a free plan for small businesses, making it a great option if you’re on a budget.

Even the paid plans are reasonably priced, so you can get all the features and tools you need without breaking the bank.

3. Mailchimp helps you grow your list. Mailchimp makes it easy to collect subscribers from your website, social media, and more.

As your list grows, so does your ability to reach more people with your marketing messages.

4. It provides valuable insights. With Mailchimp’s reports, you can track how many people opened and clicked your emails, what time of day they’re most engaged, and which devices they’re using.

This information can help you refine your email strategy and ensure that your messages are having the desired effect.

5. Mailchimp automates your email marketing. With Mailchimp’s automation feature, you can send welcome emails to new subscribers, birthday messages to customers, order confirmations, shipping notifications, and more–all without lifting a finger.

This feature can save you a lot of time and help make sure that your customers always receive timely, relevant communications from your business.

6. It integrates with other platforms. If you’re already using other marketing or sales platforms like Salesforce or Shopify, you can connect them to Mailchimp to streamline your workflows and make the most of your data.

With its many integrations, Mailchimp is a versatile tool that can help businesses of all sizes achieve their goals.

The Drawbacks of Using Mailchimp As CRM

E-mail marketing is an essential tool for modern businesses, but it can be difficult to manage a large number of contacts without the help of a CRM system.

Mailchimp is a popular e-mail marketing service, but it has some drawbacks that you should be aware of before using it as your CRM system.

One downside of Mailchimp is that it can be difficult to import your existing contact lists into the system. If you have a large number of contacts, this can be a time-consuming and frustrating process.

Additionally, Mailchimp’s automation features are fairly limited, so you may need to invest in another software package to automate your e-mail marketing campaigns.

Finally, Mailchimp’s pricing structure can be confusing and expensive for businesses that want to send a large number of e-mails.

Overall, Mailchimp is a helpful e-mail marketing tool, but it may not be the best option for businesses that require more advanced CRM features. If you’re looking for a comprehensive CRM system, you may want to consider other options.

Top 5 CRM Tools For Your Business

In order to make the most of your customer relationships, you need to have a good CRM system in place. But with so many different CRM tools on the market, it can be hard to know which one is right for your business.

Here are five of the best CRM tools suggestions for your businesses:

Salesforce is a comprehensive CRM tool that offers features such as lead and opportunity management, contact management, sales forecasting, and much more. It’s a great choice for businesses of all sizes.

HubSpot Sales is another great option for businesses looking for a comprehensive CRM solution. It offers powerful features such as contact management, deal tracking, and automated emails and tasks. It’s also easy to use and integrates seamlessly with other HubSpot products.

Zoho CRM is a great choice for small businesses. It offers all the essential features you need to manage your customer relationships, including contact management, sales automation, and lead management. Plus, it’s very affordable.

Freshsales is another excellent CRM tool for small businesses. It offers features such as contact management, deal tracking, and customizable workflows. Plus, it has a sleek and user-friendly interface.

Pipedrive is a great CRM tool for sales-focused businesses. It offers features such as contact management, pipeline management, and activity tracking. Plus, it has a very intuitive interface that makes it easy to use.

Wrap Up 

Mailchimp is a great email marketing tool, but it also has the qualities of a good CRM.  There are considerable factors to consider when using Mailchimp as your CRM.

However, with careful planning and execution, you can make the most out of Mailchimp’s features for your business.  Mailchimp offers many benefits that can help improve your sales process.

Although there are some drawbacks to using Mailchimp as your CRM, it is still one of the top CRM tools available today.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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