Are Shopify And Amazon Competitors

Are Shopify And Amazon Competitors?

6 mins

Shopify and Amazon are two of the most popular e-commerce platforms in the world. 

Both offer a wide variety of features and options for online businesses, so it can be tough to decide which is right for you. 

Are Shopify and Amazon competitors? 

Yes, they are definitely competitors. Shopify is a platform that allows businesses to create their own online stores, while Amazon is an online marketplace where businesses can sell their products.

Shopify has been growing in popularity in recent years, and it’s now considered to be one of the top e-commerce platforms available. 

Amazon is still the dominant player in the e-commerce space, but Shopify is definitely starting to give them a run for their money.

Shopify Vs Amazon – Which One is The Better Option?

When it comes to eCommerce platforms, there are two giants that often come to mind, Amazon and Shopify.


Both platforms offer a range of features and benefits that can be appealing to businesses looking to start or grow their online presence. 

But which platform is the right fit for your business?

To help you make a decision, let’s take a look at the key differences between Amazon and Shopify.

Shopify is a comprehensive eCommerce platform that offers everything you need to build and operate a successful online store. 

From website design and hosting to payment processing and order management, Shopify has it all covered.

Plus, with over 100 themes available and an easy-to-use drag-and-drop editor, creating your store is quick and easy. Even if you don’t have any previous web design experience. 

Amazon, on the other hand, is primarily an online marketplace where businesses can sell their products alongside millions of other items. 

While Amazon does offer some basic tools for creating a product listing (such as images and descriptions), they don’t provide the same level of support or customization as Shopify.

This can make it more challenging for businesses to stand out from the crowd on Amazon.

Especially, if they’re selling in a highly competitive market. Another key difference between these two platforms is the fees they charge. 

Shopify charges a monthly subscription fee starting at $29/month (or $26/month if you pay annually).

There’s also a 2% transaction fee on all sales processed through Shopify Payments (which is waived if you use another payment processor). 

In comparison, Amazon charges sellers a variable referral fee ranging from 6% to 20% of the total sale price (plus any applicable taxes), depending on the category of product being sold. 

Although there’s no monthly subscription fee with Amazon, their referral fees can end up costing sellers more in the long run – particularly if they’re selling high-priced items.

One last thing to consider when choosing between these two platforms is whether you want full control over your brand identity or not

With Shopify, you have complete control over how your store looks and feels – from the domain name and logo down to the smallest details like font choice and color scheme.

However, because Amazon listings are less customizable, sellers run the risk of their products getting lost in the sea of similar listings on the site.

Does Amazon Use Shopify?

Yes, Amazon uses Shopify

In fact, Shopify is one of the most popular e-commerce platforms on the market, and Amazon is one of its biggest customers. 

While Amazon has developed its own in-house e-commerce platform, it still relies on Shopify for much of its online sales.

This is because Shopify provides a robust and scalable platform that can handle the large volume of traffic and transactions that come with being one of the world’s largest retailers. 

So if you’re looking to start an online store, know that you’re in good company if you choose Shopify as your platform.

What Makes Shopify and Amazon Competitors?

Shopify and Amazon are two of the biggest e-commerce platforms in the world. And while they have a lot in common, there are also some key differences that make them unique. 

For one thing, Shopify is much more customizable than Amazon. 

With Shopify, you can create a completely unique online store that reflects your brand identity. 

On Amazon, on the other hand, you’re limited to the existing Amazon interface and branding. This can be a big advantage for businesses that want to stand out from the crowd. 

Another key difference is that Shopify is geared towards small and medium-sized businesses, while Amazon is better suited for larger enterprises

This is reflected in the pricing plans offered by each platform. Shopify’s basic plan starts at just $29 per month, while Amazon’s enterprise-level plans can cost tens of thousands of dollars per month

Finally, Shopify offers a much more comprehensive set of features than Amazon. 

While both platforms allow you to list and sell products online, Shopify also provides powerful tools for managing inventory, processing payments, and shipping orders

It’s this comprehensive approach that makes Shopify a leading e-commerce platform for businesses of all sizes.

Other Biggest Competitors of Amazon?

When it comes to online shopping, Amazon is the undisputed leader. But that doesn’t mean they don’t have any competition. 


In fact, there are a number of companies that give Amazon a run for its money.

Here are some of other Amazon’s biggest competitors


Walmart is one of the largest retailers in the world and they have been making a push into the online market in recent years.

They offer a wide variety of products at very competitive prices. They also have a huge advantage over Amazon when it comes to delivery times since they have physical stores all over the country that can act as fulfillment centers. 


eBay has been around even longer than Amazon and is one of the original pioneers of online shopping. 

They offer a unique marketplace where you can find just about anything you could ever want to buy. 

And since eBay is based on auctions, you can often get great deals on items if you’re willing to wait for the auction to end.


Alibaba is a Chinese e-commerce giant that is often compared to Amazon. They offer a similar marketplace platform and also provide other services such as cloud computing and payment processing.

Alibaba is particularly popular in Asia, but they are expanding its reach into other markets as well.

Other Biggest Competitors of Shopify

Shopify is one of the biggest e-commerce platforms in the world. While it may be best known for its association with Amazon, there are actually a number of other companies that provide similar services. 


One of the most significant competitors to Shopify is eBay. Like Shopify, eBay provides a marketplace for businesses to sell their products online. 

However, eBay also offers a number of additional features, such as auction services and buyer protection. 


Another competitor is Etsy, which is focused on selling handmade and vintage items. In addition to its online marketplace, 

Etsy also provides tools and resources for sellers to create and manage their shops. 


It is a Chinese e-commerce company that offers a platform for businesses to sell to customers around the world. 

While it is not as well known in the West, Alibaba is actually the largest e-commerce company in the world. 

These are just a few of the main competitors to Shopify in the e-commerce space.

Is Shopify More Popular Than Amazon?

Shopify is one of the most popular e-commerce platforms on the market. It’s used by small businesses and large companies alike, and it’s known for its ease of use and flexibility.

However, when it comes to popularity, Shopify doesn’t quite compare to Amazon.

Amazon is the world’s largest online retailer, and it dominates the e-commerce space. 

In fact, Amazon accounted for nearly half of all online sales in 2017 (in the U.S.).

So while Shopify may be a very popular e-commerce platform, it’s not as popular as Amazon.

Final Thoughts

Shopify and Amazon are two very different types of platforms that offer unique benefits to sellers. 

It is possible to be successful on both platforms, but it takes a different type of approach for each one. 

If you are thinking about selling on Shopify or Amazon, take the time to understand the differences between the two platforms and how they can benefit your business. 

With a little bit of knowledge and effort, you can find success on either platform.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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