Are BitLy Links Safe

Are BitLy Links Safe?

4 mins

As the number of spammers and hackers is growing exponentially, a question you need to ask is the link you’re clicking safe or not. One such as a Bitly link- are they safe?

Bitly links are both secure and reliable. In terms of security, Bitly uses HTTPS encryption to protect your information while in transit.

Additionally, Bitly employs a number of measures to proactively keep malicious actors from abusing the platform. As for reliability, Bitly has been in operation since 2008 and is trusted by millions of users worldwide.

So rest assured knowing that you can safely click on those beautiful links without worry!

How Does Bitly Links Work?

Bitly links are short, personable URLs that can be easily shared, tweeted or emailed. When a user clicks on a Bitly link, they are first taken to a Bitly-branded page that shows how many times the link has been clicked.

From there, the user is redirected to the original URL. While this may seem like a simple process, there is actually a lot happening behind the scenes.

When a user creates a Bitly link, they are assigned a unique identifier that is used to track the number of clicks. This identifier is then encoded into the Bitly link so that it can be tracked when someone clicks on it.

When a user clicks on a Bitly link, the identifier is decoded and used to look up the number of clicks in the database. The user is then redirected to the original URL, and the number of clicks is incremented by one.

This process happens very quickly, and it allows Bitly to provide users with real-time click data. This data can be very useful for understanding how people are interacting with your links.

In addition, Bitly links are much shorter than traditional URLs, making them easier to share and remember.

Are Bitly Links Safe?

Bitly links are safe. They are created by the Bitly company which is a URL shortening and link management company.


The company is based in New York City. Bitly was founded in 2008, and it has been acquired by Betaworks in 2014. The company allows registered users to shorten, share, and manage links.

Bitly links use the HTTPS protocol by default. The Bitly service also has a RESTful API.

The main features of the Bitly service are link customization, link intelligence, and analytics tools. A user can create a custom alias for their shortened link. These features make Bitly unique and different from other URL shorteners. 

There are many reasons why people use Bitly links.

  • The most common reason is that they are easy to remember and share.
  • Another reason is that they are safe and secure. The HTTPS protocol makes sure that the link is encrypted and not tampered with.
  • Finally, the stats and analytics tools help users track their shortened links and see how popular they are.

How Can You Use Bitly To Make Your Links Shorter?

Shortening links has never been easier than with Bitly. Not only can you make your links shorter and more user-friendly, but with Bitly’s vast array of features, you can also track your links and see how many people are clicking on them. 

Plus, if you’re looking to make money from your shortened links, you can do so with Bitly’s Pro account.

Here’s a step-by-step guide on how to use Bitly to make your links shorter and more user-friendly:

Step-1: Go to and sign up for an account. You can sign up with your email address or connect with Facebook or Google.

Step-2: Once you’re signed in, hover over the “Create” button and select “Link.”

Step-3: Paste the long URL that you want to shorten into the “Paste Long URL” box.

Step-4: Customize your link by adding a title or description (optional).

Step-5: Click “Shorten.” Your shortened link will appear in the “Your Bitlinks” section.

Step-6: To track your link, click on the “Edit” button next to your link and select “Enable Public Stats.” Now you’ll be able to see how many people have clicked on your link.

Step-7: To make money from your shortened links, upgrade to a Pro account (optional). With a Pro account, you can add affiliate codes to your links and earn commission from every click.

What Are the Potential Risks Involved With Bitly Links?

Bitly is a URL shortening service that has been used by millions of people around the world.


While it is a convenient way to share links, there are some potential risks involved with using Bitly.

  • One risk is that malicious users could create shortened links that lead to unsafe or unwanted websites.
  • Another risk is that shortened links could be used to track a person’s online activity.
  • Finally, shortened links could be used to bypass filters or restrictions that have been put in place by network administrators.

While these risks are relatively low, it is important to be aware of them before using Bitly.

Should You Use Bitly Link?

If you’re wondering whether you should use the Bitly link, the answer is YES! 

Here’s why:

  • Reason-1: Bitly links are shorter and easier to remember than long, complicated URLs. This makes them perfect for social media posts, email marketing, and anywhere else you need to share a link.
  • Reason-2: Bitly links are more likely to be clicked on than long, complicated URLs. This is because people are more likely to trust a shorter link that is easy to remember.
  • Reason-3: Bitly links can be customized with your own brand colors and logo. This makes your links more visually appealing and recognizable, which can encourage more people to click on them.
  • Reason-4: Bitly links come with built-in analytics so you can track how many people are clicking on your links. This information can be valuable for understanding what content is resonating with your audience and making sure your marketing efforts are effective.

Overall, using Bitly links is a smart way to make your URLs more user-friendly and trackable. So if you’re not already using Bitly, sign up today!


Should you use Bitly links in your marketing? The answer is a resounding yes! Bitly links are safe, user-friendly, and can help improve click-through rates. 

However, it’s important to be aware of the potential risks involved with using shortened URLs and to take precautions when sharing sensitive information online.

With that in mind, go ahead and start using Bitly to make your links shorter and more appealing to customers.


Michael Fied

founder of and SpamBurner

Michael Fied is the founder and CEO of and SpamBurner. In addition, he’s an internationally top-rated and award-winning website advisor and website architect with a global team of 55. You can find Michael on LinkedIn or contact him directly here.

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